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FCB's new offering, Huntsworth Health buys Navience and Cuttsy+Cuttsy launch e-book

The latest healthcare advertising, digital, PR and creative news

FCB Health launch new offering

Communications giant FCB Health has launched a new data consultancy firm, Solve(d), offering services in market analytics, predictive modelling, media planning, CRM solutions and data visualisation to name a few.

Comprised of a team of data scientists, data visualisers, business intelligence analysts and media specialists Solve(d)’s aim is to make data relevant, understandable and actionable.

“The vision for Solve(d) is to make data more human,” said FCB Health Network chief analytics officer and Solve(d) managing director Ken Beatty. “Our goal is to boost the effectiveness of healthcare marketing performance by improving interactions with data. Solve(d) fully integrates strategic insights, allowing us to seamlessly plan and execute engagement plans that deliver on the promises of data science.”

Ken Beatty

Ken Beatty, FCB Health Network chief analytics officer and Solve(d)'s managing director

The network has had a busy few months, expanding its reach into Germany, naming Joerg Hempelmann as its first ever president and launching realigned offering Area 23 On Hudson.


Huntsworth Health acquires market access firm

Huntsworth Health

Huntsworth Health has made a play for Navience, offering $24m for the market access and payer marketing firm.

The deal allows Huntsworth Health an 80% stake in Navience, which reported in $6.4m in revenue, doubling its sales from the previous year.

After the sale goes through, Navience will be under the Evoke brand, Huntsworth’s marketing, media and communications arm.

That agency is also doing well in revenue, reporting in $92.3m in revenue last year, a 42% increase over 2016.

Evoke, which has undergone a major restructure this year, has been hot on the heels with acquisitions as of late. It recently bought San-Francisco-based marketing agency Giant earlier this year for just over $72m.

Commenting on the acquisition, Paul Taaffe, Huntsworth CEO, said: “As one of the leading specialists in the fast growing area of payer marketing, Navience meets a healthcare marketing need especially for drugs in the run up to launch.

“This expansion of Huntsworth Healthcare Marketing’s offering to include leading agencies in the healthcare industry, direct to consumer and now payer marketing, along with media consultancy and public relations, makes the Group an even more compelling alternative to the traditional holding company networks.”


Cuttsy + Cuttsy launch patient e-books

e-books

Adding to its ‘In plain English’ series, Cuttsy + Cuttsy has launched patient e-books focusing on certain disease areas, and the latest in the series concerns osteoporosis.

The book was launched on the eve of World Osteoporosis Day, which aimed to spread awareness of the silent condition.

Osteoporosis affects one in three people aged 50 and over, and most are unaware they have the condition until the experience a fracture.

The new book, which provides accessible information for anyone who wants to understand more about the disease, was written by scientific team leader Dr Liz Walder, and illustrated by Graphic Designer Kiemia Farrow.

The books are all not-for-profit, and each has been reviewed by a team of patients.

25th October 2018

From: Marketing

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