Please login to the form below

Not currently logged in
Email:
Password:

Ferring Pharmacuticals appoints Roadhouse for marketing and advertising support

Specialty biopharmaceuticals group Ferring Pharmaceuticals has appointed Roundhouse HealthAd (Roundhouse) to provide marketing and advertising support for one of its key brands.

Specialty biopharmaceuticals group Ferring Pharmaceuticals has appointed Roundhouse HealthAd (Roundhouse) to provide marketing and advertising support for one of its key brands.

Roadhouse is the marketing, design and advertising subsidiary within the healthcare sector of the Adventis Group plc (Adventis).

Roundhouse has been commissioned to develop a new sustainable positioning that will differentiate Ferring's brand from similar compounds, as well as produce a new supportive advertising campaign for European markets.

MD of Roundhouse, Kevin McGetrick, said: "Ferring Pharmaceuticals needed a very fast response to challenges they were facing in the market place. By employing the various marketing and creative skills of the entire Roundhouse team, we came up with a positioning and creative solution that can be used across a variety of markets, communicates with a wide range of audiences and works equally well at different stages of the product's life cycle."

Roadhouse will work close with Ferring Pharmaceutical marketers at their headquarters in Lausanne, Switzerland. Ferring is currently active in over 40 countries.

10th August 2007

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Videum Health

Videum Health is a premium video platform that offers brands innovative engagement strategies to reach targeted healthcare audiences on a...

Latest intelligence

50 questions for delivering an exceptional healthcare brand experience
Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need...
The brand strategy revolution
Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need....
How Medisafe is using AI to improve patient adherence
Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence....

Infographics