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Football legend backs cancer campaign

World Cup hero Sir Geoff Hurst has helped launch a new campaign appealing to all men with prostate cancer to get access to the best care

World Cup hero Sir Geoff Hurst has helped launch a new campaign appealing to all men with prostate cancer to get access to the best care as it emerged that seven out of 10 men with the advanced disease do not receive chemotherapy, despite being eligible.

The '7 out of 10' campaign, sponsored by sanofi-aventis, is calling for all men with the disease to be made fully aware of available treatment options, and was launched by the football legend outside the Houses of Parliament on July 1, 2008. He was joined by 10 men, including seven dressed in underwear bearing a dice logo with the slogan 'access to prostate cancer care shouldn't be left to chance'.

An early day motion supporting the campaign, sponsored by chairman of the of the All Part Parliamentary Group on Menís Health, Howard Stoate MP, has been laid down.

"When it comes to your health, none of us want to take any chances and so that is why I am backing this campaign," said Hurst, famed for his role in Englandís triumph in the 1966 World Cup final. "It is important that men with this disease know all their options so they can make informed decisions and get the best possible care they can."

Around 35,000 men in the UK are diagnosed with prostate cancer annually and the disease claims the lives of 10,000 adult males every year, an average of 27 deaths per day. It is the second most prolific cancer killer among men.

1st July 2008

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