Fox Communications is to undertake the branding and communications around UK National Obesity Awareness Week 2014 in January next year.
Under the strapline ‘Let’s turn obesity around’, Fox will run the campaign in partnership with PR experts The Whitehouse Consultancy on behalf of the National Obesity Forum.
As well as full branding, Fox will create campaign communications, including the website, sponsorship materials and social media management. The agency has also been involved in generating corporate sponsorship for the event, a spokesperson told PMLiVE.
Ben Fox, director at Fox, will lead the marketing campaign. The PR and public affairs lead will be Chris Rogers of The Whitehouse Consultancy.
“We have been delighted with the materials created by Fox for what is a very important campaign,” said National Obesity Forum chairman Professor David Haslam.
“We believe that the initiatives we and our supporters will be taking forward will help in promoting the manageable ways individuals and families can prevent or address obesity.”
The week, which will run from January 13 to 19, 2014, aims to raise awareness of the impact of obesity in the UK, promoting manageable ways the public can improve its health. It includes a ‘National New Year’s resolution’ initiative calling on participants to commit to healthy changes to their lives in 2014.
Supporters and sponsors of the campaign include Disney, Cambridge Weight Plan, Heart Research UK, Focus on Food, HENRY (Health Exercise Nutrition for the Really Young) and parenting author Annabel Karmel.