Former partner at McCann Healthcare, Bruno Cepollina, has joined healthcare agency Frontera as partner and creative director.
Cepollina will join former McCann colleague, Craig Mills, at the company that aims to deliver integrated solutions that engage both 'health consumers' and healthcare professionals.
Cepollina's previous roles include senior art director at Saatchi & Saatchi X and creative director at Brandworks. He has also won a Cannes Lions award for his work.
He said: "It's really exciting to join Frontera at this time. It's the agency that is at the forefront of going beyond advertising in health to create solutions that enrich and transform brand experiences."
Mills commented: "Bruno strengthens our ability to ensure clients' brands do better."