Frontera Group, a UK-based creative digital agency, has launched Stikke, a new offering created specifically to focus on the value of mobile health.
Aligned to the Frontera Group positioning “we speak patient”, Stikke is said to work alongside patients, professionals and pharma to deliver mHealth solutions that will “impact patients lives” and “improve outcomes”.
Managing Director Craig Mills, said: “We’ve always believed that the most powerful tool a patient has is in their pocket.
“As our mission is to better understand and capture the patient experience for our clients, mobile health seemed like an obvious direction for us to go in – and ultimately it’s proved a perfect fit.”
Stikke – a Norwegian term meaning ‘poke’ – offers as a device-led management service or can be used as a tool within patient support programmes.
Stuart Banks, director of Stikke, said: “I see reports and stats all the time which highlight the massive potential of mHealth, but the reality is that pharma may not be investing effort where it needs to.
“The majority of apps on the market are failing to engage – and this may sound odd – but its because their design doesn’t factor in the most important person in the room, the patient.
“Stikke is here to provide a fresh perspective to pharma by immersing our clients in the world of patient, building better strategies and ensuring those strategies yield better outcomes.”
The new offering becomes Frontera Group’s third additional business after Frontera London and its research and insight focused unit Redline Strategic.