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Genzyme MS campaign to raise awareness of swimming benefits

Will work with the Multiple Sclerosis Association of America

Swim for MSSanofi's Genzyme company has teamed up with the Multiple Sclerosis Association of America (MSAA) for a campaign to encourage people with MS to use swimming to manage their condition.

To mark MS Awareness Month the MSAA is releasing videos capturing the stories of three MS patients who have benefitted from regular swimming. These can be found on www.swimforms.org, along with new how-to resources about water-based exercise for people living with MS.

"Swimming for me means freedom. When I'm in the pool, I can move without the restraints of my walker, or gravity, or anything," said Ginny Oman, one of the three subjects of the videos. 

Swim for MS's online Aquatic Center provides new print, video and web-based resources, developed with the help of experts in aquatic exercise, rehabilitation therapy and MS. Resources include guides for patients and healthcare professionals, and a webinar, 'Discovering Aquatic Exercise and MS'.

Genzyme's MS business unit head, North America, Carole Huntsman, added: "We hope that by sharing these success stories and the important information on the Swim for MS online Aquatic Center that we're proud to sponsor, we will inspire more people to be active and get in the pool."

Additional resources will be posted in the coming months, including a list of aquatics facilities across the US. 

"We are proud to be able to make the resources at our new Swim for MS online Aquatic Center available to help the entire MS community understand the benefits of water-based exercise," said MSAA president and CEO, Douglas G. Franklin.

20th March 2014

From: Marketing

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