Nuffield Health, a UK-based non-for-profit healthcare organisation, has appointed PR and content agency Good Relations following a four-way competitive pitch.
The brief will see Good Relations – part of the VCCP partnership – work alongside Nuffield Health’s communications and marketing teams to help the organisation consolidate its gym and hospital offerings under one consumer proposition.
The team will be led by Good Relations’ executive director for health and wellbeing Sophie Taylor-Roberts, who said: “We are thrilled to be brought on board.
“Nuffield Health has a unique proposition in the health and fitness space as the only provider delivering a truly connected healthcare offering across both gyms and hospital services.
We’re looking forward to working closely with the internal teams to creatively drive awareness of this offering.”
This is the second time that the VCCP Partnership group has won a Nuffield Health account, with VCCP Blue initially partnering with the healthcare organisation on an advertising project.
Janet Morgan, head of external communications and public affairs, Nuffield Health said: “We’re excited to begin working with Good Relations to help us increase understanding and awareness of our proposition.
“The Good Relations team have demonstrated integrated thinking and a creative strategy which we’re confident will help us tell our connected health story in this competitive marketplace.”