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Grey/Ogilvy alliance wins two GSK accounts

WPP’s GO Team to lead on two antacid brands
GSK: Eno and Tums

WPP's GO Team is the new agency-of-record for two of GlaxoSmithKline's (GSK) top antacid brands.

GO – an alliance between Grey and Ogilvy – will provide integrated consumer communications, including TV, print and digital advertising, for GlaxoSmithKline's antacid brands Tums and Eno.

Previously Grey was agency-of-record for Tums and Ogilvy was agency-of-record for Eno. The new combined account will be serviced from New York, leveraging Grey and Ogilvy offices internationally.

GO's strategic insights into the category played a large part in the selection, according to Anna Humiecka, global marketing director, GI Health, GSK. She also mentioned the team's “compelling creative ideas and strong resources and talent”.

Available in eight varieties, Tums is the best-selling antacid in the US. Eno's main markets are Spain, India, Mexico, Asia, Australia, UK, Middle East, Africa, Pakistan, South America, and Hong Kong.

The GO Team is part of WPP Team GSK which operates across a portfolio of WPP companies working with GSK. New-York based Grey has its regional headquarters in London and Singapore. Ogilvy also runs out of New York and operates in more than 80 countries.

Article by
Tara Craig

19th November 2013

From: Marketing

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