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GSK and Novartis lead at PM Society Digital Awards

And agency-side Health Hive Group, the Earthworks and 90TEN topped the charts

PM Society Digital Awards 2017GlaxoSmithKline and Novartis made their mark at last night’s 2017 PM Society Digital Awards in London last night, each picking up two golds at the ceremony.

GSK’s My PAH mobile app by the EarthWorks and its ERS meeting by ebee Health were rewarded, as were Novartis’ COPD life is calling by Health Unlimited and the HACk – Healthcare Access Challenge by its Sandoz unit.

Bayer, MSD and Teva all picked up a gold each, for work that included multichannel work in hypogonadism and budget modelling in antifungal prophylaxis.

GSK - alongside partner agency The Earth Works - was also acknowledged for its work on the MyAsthmaApp, which received one of two new Inspiration Awards.

HealthiQ picked up the other Inspiration Award on offer for its ‘ground-breaking’ approach to the diagnosis of children with ultra-orphan metabolic disease MPS I.

Agency-wise, Four Health Media took home the big win of the night as they were announced the Digital Team of the year - another new category, beating off competition from Radical Departures who were announced runners up.

90TEN also won big with two golds for their ‘brilliant’ HIV PRIME campaign, however the Health Hive Group cleaned up with two golds for its VR simulation project, as well as one silver.

Other agency gold winners included HealthCircle Advertising, Oi, RFA Advertising & Marketing, Saatchi & Saatchi and Sudler Milan.

Rachel Farrow, co-chair at the PM Society and its Digital Awards lead, said: “It was great to see as many as 35 agencies and 34 client organisations represented in the finals of this amazing competition.

“The wide spread of awards across the agencies showed that there is no single standout provider in healthcare digital, there are numerous highly talented agencies for the industry to work with.”

There were 15 categories in this year’s awards -  which is now in its eighth year – with the innovation category split into two, which was awarded to The Health Hive Group and Sudler Milan.

Farrow added: “I’m really proud that these awards have gone from strength to strength, with the standard of work extremely high, increasing every year.”

Gold Awards at the PM Society’s Digital Awards

Promotional Programmes

The Bayer IMCM Lighthouse project by Oi Ltd

HCP education and support

VR simulation training experience by The Health Hive Group

Healthcare Partnerships

My PAH by the EarthWorks

Patient initiatives

PRIME – Making HIV History by 90TEN

Market Access

Noxafil budget impact model by RFA Advertising & Marketing


ERS - GSK respiratory by ebee Health

Multichannel campaign

PRIME – Making HIV History by 90TEN

Corporate communications

Sandoz HACk – Healthcare Access Challenge by Sandoz International

Agency self-promotion

Saatchi & Saatchi Wellness Rebrand by Saatchi & Saatchi Wellness


Small steps - COPD life is calling by Health Unlimited


It's hard to see when CAC starts by HealthCircle Advertising

Innovation: New Technology

VR simulation training experience by The Health Hive Group Ltd

Innovation: Novel Thinking

Escape Room by Sudler Milan

Inspiration award

Ground-breaking approach to MPS1 by Health iQ

Inspiration award

MyAsthma app by The EarthWorks

Digital Account Manager

Alice Carter at

Digital Team

Four Health Media

Article by
Gemma Jones

7th September 2017

From: Marketing



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