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GSK relaunches COPD website

Revamped online hub offers tools and guidance for those affected by respiratory condition
copd website gsk

GlaxoSmithKline has relaunched a website dedicated to the respiratory condition chronic obstructive pulmonary disease (COPD).

The redesigned COPD.com website will provide disease education, interactive tools, tips and testimonials from patients living with the disease.

The site is designed to put first-hand accounts of COPD patients at the centre of the user experience. It aims to help patients by encouraging COPD education and strengthening dialogue between those living with the disease, their caregivers and healthcare providers.

On the site, people with COPD are invited to take steps to strengthen their relationships with healthcare providers, work closely with their doctor to develop an individualised COPD action plan, be inspired by other patients' experiences, and learn how to educate others close to them about COPD.

The site includes the 'Take One Step' feature, which allows people with COPD to set manageable, personal goals and create a step–by–step action plan. It also offers 'Doc Talk', which provides ideas and specific actions to foster a strong relationship with healthcare providers, with tools and suggestions for each office visit.

“COPD can be very challenging to manage, both physically and emotionally,” said Dr Courtney Crim, director of respiratory clinical development at GSK.

“The new COPD.com is about providing a shared experience of what it's like to live with COPD, promoting understanding and dialogue about the disease, and helping people adjust to the day–to–day challenges that come with COPD.”

13th August 2014

From: Marketing

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