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GSW launches health and wellness division

GSW Worldwide has announced the launch of a new health and wellness capability called The Well @GSW. It will focus on providing marketers with expertise in consumer health

B: GSW Worldwide has announced the launch of a new health and wellness capability called The Well @GSW. It will focus on providing marketers with expertise in consumer health.

"For pharmaceutical companies, consumer packaged goods, retail and government programmes, we recognise that prevention and healthy behaviour are a critical part of the new healthcare equation," said Brian Heffernan, founding partner of The Well @GSW and chief marketing officer for GSW Worldwide.

"The Well @GSW was created in part because we understand that in order to be effective, people need education, motivation and support beyond a doctor visit." 

The launch acknowledges an accelerated shift toward prevention and wellness in the marketplace. The flexible service model includes:
• Counsel on strategic issues and programme design by leveraging proprietary research, workshops and tools
• Content that goes beyond syndicated wellness information to curate and create original content of value to client stakeholders
• Communications to help clients tell their wellness story to consumers and to connect across stakeholders.

The team comprises 50 staff and draws on healthcare expertise and communication resources of GSW Worldwide. The team will include Pink Tank, specialists in understanding how women make wellness decisions for themselves and their families.

"For the individual or family with no health concerns, wellness is the choice of better-for-you foods, exercise and behaviours that maintain and enhance the health they have," said Marcee Nelson, founding partner and chief creative/content officer for The Well @GSW and founder of Pink Tank.

"For those looking to prevent a specific condition, it's the choice to commit to optimistic actions that have no apparent immediate reward," she added. "And for those in the midst of a health event, wellness is the choice to be the 'well patient' – to adhere to therapy and to do whatever it takes to have a positive physical, emotional and spiritual outcome."

5th April 2011

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