Social media is central to the effectiveness of the NHS, says NHS Employers organisation.
New guidance published by the NHS Employers organisation explains the importance social media will have in the effective running of the UK's health service.
HR and social media in the NHS describes how “social media is increasing becoming central to the ongoing effectiveness of the NHS”. And although it recognises the importance of confidentiality, the guidance has recommended a more open approach alongside greater clarity on professional behaviour.
The publication sets out three elements of social media that can help the NHS support patient care:
Using examples of effective uses of social media, the guidance sets out approaches that can be adopted by human resources managers, leaders and communications staff.
“I believe 2013 will be the year when the NHS significantly changes its view of social media,” said Dean Royles, director of the NHS Employers organisation.
“A tipping point has been reached and people throughout the NHS are recognising that the positive benefits of social media far outweigh its risks.”
The guidance includes tips for staff and managers new to social media:
“The NHS more than ever before wants to promote a culture where people can raise issues and be heard,” Royles continued.
“Social media can be an important barometer of emerging issues, opinions and concerns, and we have a duty to listen and get involved,” he finished.
Read the guidance in full here.