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Guide to selecting a healthcare comms agency

Whitepaper published by US agency White Space Healthcare Marketing

US-based White Space Healthcare Marketing has published a whitepaper entitled Choosing a Healthcare Communications Firm.

The paper provides a set of guidelines, arranged as 11 questions that should be asked of a comms agency before a brief is assigned.

The recommendations include checking whether the agency has worked in multiple areas of healthcare; that it understands regulatory affairs and healthcare marketing guidelines; and whether senior level staff at the agency have client-side experience.

The whitepaper likens the selection process to buying a car, and stresses the importance of research and having clearly defined objectives.

Alisa Oliver, VP client services and strategic accounts, White Space, said: “With so many different types of agencies available to work with, it can be challenging to find the right partner”.

The questions include:  

  1. Does the agency have domain experience?
  2. What process is used in developing creative projects
  3. Does the agency's creative work stand out in the “clutter”?
  4. How much experience does the agency have dealing with legal and regulatory groups?
  5. Does anyone in the agency have clinical experience?
  6. How does the agency price their services and bill you?
  7. Who will be servicing and supporting your business?
  8. What is the breadth of the agency's services?
  9. What is the agency's mission?
  10. Is your product being marketed to hospital professionals or specialists?
  11. Has the agency staff walked in your shoes?

The whitepaper can be downloaded here

12th November 2012

From: Marketing

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