Please login to the form below

Not currently logged in
Email:
Password:

Hanover Comms collects Excellence in Public Health Comms award

Communiqué judges praise the #Savethemale campaign’s “sensitive” approach
Excellence in Public Health Communications Hanover Communications

The award for Excellence in Public Health Communications was won by Hanover Communications for its male suicide awareness initiative at this year's Communiqué Awards.

The '#Savethemale - Raising Awareness and Money to Prevent Male Suicide' campaign was created with CALM (the Campaign Against Living Miserably) to raise public awareness and drive support for the charity's work with the BBC Lifeline Appeal and International Men's Day.

Explaining their decision, the Communiqué judges said they were impressed by the “true social buzz” created by the agency's social media strategy, which generated a 700% rise in Facebook fans as well as tweets by high profile figures including Stephen Fry, Ricky Gervais and Norman Lamp MP.

Overall, the BBC Lifeline Appeal raised over £22,000 during the course of the '#Savethemale' campaign - one of the largest amounts raised by any charity through the appeal, according to Hanover.

The judges added: “Here we saw a difficult topic tackled in an appropriate and sensitive way with content that was really well-tailored to its target audience.

“The increase in awareness stats was impressive, as was the campaign's ability to raise funds that mean more people are staffing the helpline, which could lead to a lasting legacy.”

Run by PMLiVE's publisher the PMGroup, the Communiqué Awards are specifically designed to recognise and commend excellence and best practice in local, European and international healthcare communications.

  • See all the results from the 2016 Communiqué Awards
  • See all the photos from the 2016 Communiqué Awards

Article by
Rebecca Clifford

12th July 2016

From: Regulatory

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
SEVEN STONES

Seven Stones is a creative, independent healthcare communications agency of movers and thinkers. We've been doing health differently since 1991....

Latest intelligence

PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
Seduction_feature_image_thumb.jpg
Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

Infographics