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Hanover wins UCB pitch

The agency aims to raise the profile of the biopharma company

 Hanover, UCB public relations

Hanover has been hired by UCB to help attract UK life science investment to the Belgium biopharma company.

The London-based agency has been handed a public affairs and corporate comms brief to raise UCB's profile within the UK's £50bn life science sector.

“UCB is one of the top five life science research and development investors in the UK and has a huge amount to offer patients, the NHS and this country's economic growth agenda,” said Andrew Harrison, head of healthcare at Hanover.

Harrison will lead the two-year, six-figure account, reporting to UCB's director of government affairs Gordon Lundie and head of UK comms Scott Fleming.

Commenting on the agreement, Lundie said: “Throughout the pitch process the team showed a real passion and enthusiasm for our work and their health expertise in both London and Brussels gave them a competitive advantage.”

13th September 2012

From: Marketing, Healthcare

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