Havas Lynx won the Communications Consultancy of the Year prize at the 2015 Communiqué Awards in London last night.
The Manchester, UK-based agency saw off competition from Ketchum, Pegasus, Red Door Unlimited and Virgo Health thanks to its energy and dynamism.
The Communiqué judges said: “This agency is going like an express train – a truly outstanding, fast moving company with the entrepreneurship of a much smaller agency. Its energy, dynamism and investment in people is phenomenal.
“They are going where other agencies aren’t – they are making it happen.”
Formed in 1986, Havas Lynx said its passion and collaboration has never been stronger, its work has never made more of a difference and its talent has never been more effective.
The agency was also celebrating a win in the Excellence in Corporate Communications – Internal Stakeholders category for its AvatarZ training programme for AstraZeneca.
The iPad-based learning system applies gamification and self-determination principles to instantly reward reps as they train, through themed unlocks and badges for successfully completing key learning modules.
It work to motivate reps through competitive leader boards, exclusive features and real-world recognition programmes.
Commenting on the work the judges said: “This is a remarkable piece of work and a great example of transformative communications.
“It truly speaks to a new generation through a creative idea developed out of insight and deep understanding of the target audience in terms of their practices and preferences. It is forward-thinking, engaging and game-changing.”
Run by PMLiVE publisher the PMGroup, the Communiqué programme is specifically designed to recognise and commend excellence and best practice in local, European and international healthcare communications.