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HBA opens first European office in Brussels

Marks the association's transition on the continent from a virtual to a bricks-and-motor presence

HBAThe Healthcare Businesswomen’s Association (HBA) will next week open its first European office, with Brussels in Belgium picked for the base.

The non-profit association - which in Europe has roughly 700 members across six countries - focuses on the advancements and impact of women in healthcare.

Laurie Cooke, chief executive officer, HBA, said: “We’re thrilled that women and companies in Europe increasingly recognise the value HBA provides in developing strong leaders and leadership skills.

“Migrating from a virtual operating model, to a brick-and-mortar presence will help us deliver even greater value to our individual members and corporate customers.”

The HBA partnered with association management and consulting company MCI-Group to create a physical presence in Europe.

Liz Coyle, executive vice president, HBA, said: “MCI impressed us with their intense customer focus and association management expertise.”

The partnership will see MCI providing HBA with operational expertise and resources that will enhance its existing member and chapter leader experience.

Coyle added: “Our partnership will facilitate HBA’s growth within Europe and beyond, accelerating our ability to bring the business benefits of gender parity in leadership to our corporate partner companies.”

Meanwhile, the HBA's annual two-day European Leadership Summit began today, with London select to host this year's proceedings.

Article by
Gemma Jones

5th October 2017

From: Marketing

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