Please login to the form below

Not currently logged in
Email:
Password:

HEAL membership grows

Five agencies join network healthcare media agencies
heal international logo

HEAL International has added several new agencies to its network of independent healthcare media agencies.

The new agencies are Medical Promotion in Greece, Ruiz Nicoli in Spain and Portugal, Poland's Alfa Communications and the Czech Republic's Ariston PR.

Athens-based Medical Promotion specialises in business development, R&D, marketing, and regulatory affairs for health-related companies. Ruiz Nicoli is based in Madrid, with sister agency Ruiz Nicoli Lineas in Lisbon. Alfa Communications and Ariston PR are based in Warsaw and Prague, respectively. HEAL member agencies can now be found operating in 19 countries.

The growth in membership reflects HEAL's expansion plans. The organisation is hoping to attract member agencies from Russia, Asia and South America, according to German representative Matthias Haack, managing partner of WEFRA advertising agency in Frankfurt.

"We will expand our market share in Europe in the coming years. And long term, we aim to hold a leading position in specialist media planning and buying for the healthcare segment," he said.

The member agencies meet regularly to exchange views on the international healthcare market, country-specific market trends, business models and cross-market strategies.

"These meetings contribute to an even closer networking of HEAL members,” said Haack.

"An important advantage for our customers is the international co-ordination, the stringent media guide, the bundling of purchasing volumes and the competence of the best healthcare media partners in each country”, he said.

Article by
Tara Craig

18th July 2014

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Pegasus

Pegasus inspires healthy decisions through creative, inspirational and integrated communications. Working with ambitious clients, we deliver big ideas and far-reaching...

Latest intelligence

Report: Achieving launch excellence in the challenging healthcare markets of today
Our in-depth report is based on original data and expert interviews, which coupled with our own experience, ensures we give you the best recommendations for achieving launch success in challenging...
What is blockchain and why should i care - Richard Springham
Four Health - Emerging Technologies The power of blockchain lies in the fact it can prove that a unique event occurred at a certain time with out the need to...
NHS medicines optimisation milestone
Steve How, Paul Midgley and Oli Hudson, of the Wilmington Healthcare Consulting Team, explore the implications of Adalimumab’s recent European patent expiry...

Infographics