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Health Unlimited forms partnership with HealthUnlocked

Aims to drive organic and new business for the agency and social network

Health Unlimited HealthUnlocked digital patients

Health Unlimited has formed a partnership with HealthUnlocked, the world's largest social network dedicated to health, to bolster its consumer insight and engagement services. 

The UK-based marketing communications group said the tie-up would drive organic and new business for both sides and enable clients to access best practice patient recruitment, retention and engagement programmes.

HealthUnlocked is used by more than 40 million people each year and has over 600 health-specific online communities, which are owned and moderated by patient organisations across the world. 

Nicky Walsby, executive director of Health Unlimited, said: “HealthUnlocked occupy a unique space in the healthcare market. The importance of direct-to-patient engagement will only increase as market access challenges continue to prevail, particularly in the costly chronic diseases area. 

“Patients want to be engaged in decisions affecting their care in a timely and authentic manner. Our partnership with HealthUnlocked will support our strategy to build a best in healthcare consumer engagement capability that delivers real value for people living with any healthcare condition.”

Health Unlimited, which is part of the Creston Unlimited group, said the partnership would also create referral opportunities for HealthUnlocked across other areas of its parent company's operations. And it noted that the London-based social network is already working closely with Creston's full service market research agency ICM Unlimited.

Phil Golz, commercial director at HealthUnlocked, said: “Health Unlimited is a natural partner for HealthUnlocked and industry customers will benefit from our close collaboration and shared ways of working. 

“Together we will support better health outcomes for millions of people, by creating further awareness of our health network and successfully supporting industry to reach highly tailored segments of patients.”

Article by
Dominic Tyer

12th August 2016

From: Marketing

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