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Healthcare comms network GLOBALHealthPR welcomes Italian agency Connexia

Addition of Connexia bolsters network's presence in Europe

Globalhealthpr

Healthcare communications network GLOBALHealthPR has welcomed Milan, Italy-based communications and marketing agency Connexia.

Connexia is a fully integrated data-driven agency and has a strong focus on the healthcare sector. It specialises in public relations, branding, digital/social media marketing, web/mobile app development and content marketing and management.

“The past decade has seen a tremendous amount of evolution in the healthcare and communications industries, not only in Italy, but also across Europe and the world,” said Paolo D’Ammassa, chief executive officer of Connexia.

“We are thrilled to join this dynamic partnership, which will perfectly combine our local soul with the GLOBALHealthPR network’s international power,” he added.

Connexia’s expertise and presence in Italy compliments GLOBALHealthPR’s cluster of leading health-focused partner agencies in Europe, led by European Hub partner Aurora Healthcare Communications.

“As a ‘Big-5’ European country with unique healthcare nuances and challenges, Italy is consistently top-of-mind for our global and European regional clients,” said Neil Crump, chief innovation officer and co-founder of Aurora.

“The addition of Connexia, an agency that is cut from the same cloth as GLOBALHealthPR’s other partner agencies, further strengthens our industry-leading healthcare communications offering in the region.”

In 2018, Italy overtook Germany as the leading pharmaceutical manufacturer in the European Union, which was aided by a strong increase in exports as a result of investment, public-private partnerships, expansion of clinical-trials infrastructure and technological advances.

Article by
Lucy Parsons

2nd October 2019

From: Marketing

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