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Healthcare Comms round up

JOLT and The Ideas Foundation share talent fund, Ashfield opens new office and The Difference Collective offers charitable services

TCF Winners

In what becomes a first for the organisation, The Creative Floor Healthcare Awards has announced that its £15,000 Talent and Diversity Fund will be handed to two recipients this year.

Judged by the winners of the 2017 awards, applicants were quizzed on how they would use the fund to help increase underprivileged talent and diversity into health and wellness communications agencies.

This year, The Creative Floor Healthcare Awards received submissions from School of Communications of Arts 2.0, Create Jobs, Comino Creative Consortium, JOLT and The Ideas Foundation, with the latter two groups being named winners of the grant.

Third-time award winners The Ideas Foundation will team up with diversity group JOLT to use the funds on a collaborative project.

Andy Knell, founder of JOLT, said: “Having personally started out my career as an ad man working on pharma brands I am passionate about the creative possibilities in healthcare and believe with the help of The Creative Floor funding that the JOLTers will bring fresh perspectives and energy to the healthcare sector.”

Last year the grant went towards helping disadvantaged teenagers find a career in advertising.

Helen Poole, Creative Programme Manager at The Ideas Foundation said: “Having worked with Andy to help propel our students further in to the industry through the JOLT scheme, we know it will be a great collaboration.

“Last year’s funding helped us to produce powerful projects based around mental health, prostate cancer and the sugar tax, we can't wait to see where this years funding takes us.”

The Creative Floor Awards are now in their fifth year and founder Shaheed Peera, said: “We set out 5 years ago to make a difference to the healthcare creative industry and in our small way, I think we’re on our way to doing that.”


Ashfield Healthcare Communications expand business

Ashfield office

Ashfield Healthcare Communications has revealed plans to open a new hub in Manchester, launching its ninth UK-based office.

The specialist communications agency says the expansion into Manchester is integral to attracting and retaining industry talent.

Doug Burcin, president of Ashfield, said: “The strategic location of Manchester gives us access to the ‘talent hub’ within the region that will support our future growth plans, particularly when it comes to building out new client service offerings.”

Ashfield, which currently has offices in Glasgow, Macclesfield, Leicestershire, Oxford, Maidenhead, Chiswick, and Brighton, aims to create more roles for experienced communication professionals.

Gill Adair, global head of talent acquisition at Ashfield Healthcare Communications said: “The addition of a Manchester office to our geographic portfolio will support our ambition to attract and retain the very best talent to the business.”

“The need for new talent has been driven by growing demand for healthcare communications services and a broadening of the range of skills we need to stay ahead of industry trends.”


Difference CollectiveThe Difference Collective embarks on charity venture

The Difference Collective is tapping into the charity sector, offering communications services at a reduced cost.

The group is also offering charities a free virtual support service each month as part of its “charity of the month” initiative, where by charities will apply to gain a free brainstorming session to solve its communication problems.

The new project is spearheaded by former ITV news journalist Elspeth Massey, who has spent the past decade in communications at three national charities.

She said: I am delighted not only that we are able to offer charities access to our senior expertise at a reduced rate, but also that we will pick a charity every month to receive one of our truly transformative and inspirational brainstorming sessions.

“We challenge charities to come up with some of their toughest communications conundrums – the harder the better - and we will hand-pick a top team from our raft of senior experts to help come up with ideas that will solve their issues.

“We know we can offer excellence for charities as they constantly find new ways to communicate with the public and raise vital funds. Their money is so precious that we are all prepared to put our money where our mouths are to help make that hard-earned fundraising go further.”

So far, the group has worked with charities such as The British Lung Foundation, MS Trust and Samaritans, to name a few.

The Difference Collective was launched last June by Virgo Health co-founder Angie Wiles, who is also a Trustee of the recently merged Beating Bowel Cancer and Bowel Cancer UK.

She said: “I believe The Difference Collective has unrivalled healthcare communications capabilities with the broadest range of expertise available.

“Our virtual model feels purpose-built and transformational in terms of efficiency and cost-effectiveness for the charity sector which needs to spend its budget wisely but deliver excellence to ensure patients are communicated to and people are encouraged to continue donating life-changing funds.”

Article by
Gemma Jones

2nd August 2018

From: Marketing

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