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Healthcare Publishing Forum: the communications challenge

The second annual Healthcare Publishing Forum conference last week brought together medical and healthcare journal editors and publishers to discuss challenges facing the industry

The second annual Healthcare Publishing Forum conference was held on 25 October 2007 at the Novotel London West Convention Centre, bringing together medical and healthcare journal editors and publishers.

The 'Communications Challenge' conference, for which Pharmaceutical Marketing Ltd was the official media partner, debated the changes in the publishing industry and the NHS and what challenges this has created for those in the healthcare communications industry.

Chaired by the editor of The Lancet, Richard Horton, the conference provided an opportunity to learn from key figures involved in these developments and quiz the experts during a series of presentations, workshops and panel debates.

Featured workshops included: changes in prescribing patterns: what you need to know; effective direct-to-patient communication; specialty journals; peer-review; ethics; and citation analysis. Speakers included Henry Elkington, CEO of CMP Media: Paul Concannon, operations director of Doctors.net.uk; Tony Delamothe, editor-in-chief of BMJ.com; and Michael Warren, Head of Primary Care, Pfizer UK.

Chairman Richard Horton, editor of The Lancet, talked about the relationship between the Media and the healthcare industry: "I think the responsibility then falls upon the industry, upon the medical profession and researchers to push their message very strongly into the media, to be much stronger advocates for the benefits of science. I'm optimistic about the future of the relationship between industry and the profession, but it's going to take some really impressive leadership skills to get that right."

Henry Elkington, CEO of CMP Medica gave the keynote speech and talked about how new media was creating new opportunities: "I think we all know that it's now physically not possible for a physician to keep up to speed on all clinical information and they need support and they're increasingly turning to the internet to get information."

If you want to watch the whole podcast, click here

30th September 2008

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