Please login to the form below

Not currently logged in
Email:
Password:

Hospital doctors back medical journals

Use of the internet becoming more popular, according to results of HRS survey

Medical journals continue to play an important role in the working lives of senior hospital doctors, according to the results of the 2006 Hospital Readership Survey (HRS), the annual barometer of doctors' reading habits.

The annual survey was sent out to nearly 45,000 senior hospital doctors across 28 different specialties.

When asked which of a range of sources they considered useful in their work, doctors across all specialties scored medical journals highest on overall usefulness, followed by conferences.

However, there was large variation between specialties; doctors working in dermatology were the most prolific journal readers, reading on average 3 specialist publications, whereas at the other end of the scale, doctors working in cardio-thoracic surgery said they read well under one journal on average.

The survey found that individual journals were very well read; the top average issue readership (AIR) score within specialty was 86 per cent with more than 35 journals achieving AIR scores of over 50 per cent.

Medical journal websites were also deemed a popular source of information, performing a complementary role to journals. In fact, 58 per cent of doctors gave 'accessing medical journal websites' as their primary reason for using the internet in the past four weeks, followed by reading/downloading research papers (55 per cent).

The HRS is an independently run and managed joint industry initiative sponsored by 12 publishers and 5 media buyers.

30th September 2008

Share

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Nucleus Global

Nucleus Global is the largest specialist medical communications network in the world. Globally, we have over 700 experts delivering world-class...

Latest intelligence

The other side of … rheumatoid arthritis
For Georgie, patient activation fuelled her motivation to find life without pain. So when blood tests came back normal, she felt confident to pursue referral until RA was confirmed......
How to lessen site burden with a targeted patient recruitment strategy
Picture this: you’ve created your patient recruitment strategy and you find more and more patients are undertaking the pre-screening, you probably think – success! But then you find out, getting...
Peter Howarth
Exploring the potential of eosinophils
GSK’s Peter Howarth talks about the emerging research that suggests there is a varied role for eosinophils...

Infographics