Please login to the form below

Not currently logged in
Email:
Password:

Huntsworth Health restructures worldwide

Huntsworth Health has restructured its worldwide operations to better meet the changing needs of its clients.

Huntsworth Health has restructured its worldwide operations to better meet the changing needs of its clients. The company has realigned, and in some cases rebranded, its agencies establishing four distinct areas if expertise – medical communications, brand experience, public relations and consulting and analytics.

Newly appointed CEO of Huntsworth Health, Neil Matheson, said: "As a global family of best-in-class healthcare agencies, our new structure provides a solid platform for future organic growth while also providing a stable landing pad for strategic acquisitions."

Matheson also said the realignment will result in dedicated account teams in Europe and the US, which will provide state-of-the-art services to clients at a global, regional and local level.

Huntsworth's current medical communications teams will be rebranded as ApotheCom and will work in unison with the ApotheCom teams on both the east and west coasts of the US. The European brand communication teams combined with Dorland Global Health Communications in North America will form nitrogen, and Huntworth's European digital team will become nitrogen interactive. All of Huntsworth's public relations team, which consists of the current Tonic team and Dorland Global PR (based in the US), will operate under the brand Tonic Life Communications. The company's consulting and analytics offering will continue to operate as Brand Health International.

"We want people to recognise the Huntsworth Health logo as synonymous with quality while also recognising our global brands as centres of excellence in their specific area of global healthcare communications," said Sandy Royden, CEO of Huntsworth Health Europe.

13th October 2009

Share

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Mednet Group

Communique Small consultancy of the year 2020. With diversity and inclusion at our core, Mednet Group consists of Attigo CIC...

Latest intelligence

Robust Review: COVID19 Assessment
See how our client utilized Rapid Payer Response (RPR) to stay informed and gain continuous insights during the recent global pandemic (COVID19)...
Human behaviour - Sept 21
All change – how untangling human behaviour can encourage better health
Driving better patient outcomes through clear, achievable practical steps that are underpinned by transparent evidence...
Health literacy in the time of COVID-19
In a time when much of the media’s focus is on the ongoing COVID-19 pandemic and the differences in vaccination rates between various regions, countries, and socioeconomic groups, improving health...