Huntsworth Health restructures worldwide

Huntsworth Health has restructured its worldwide operations to better meet the changing needs of its clients. The company has realigned, and in some cases rebranded, its agencies establishing four distinct areas if expertise – medical communications, brand experience, public relations and consulting and analytics.

Newly appointed CEO of Huntsworth Health, Neil Matheson, said: "As a global family of best-in-class healthcare agencies, our new structure provides a solid platform for future organic growth while also providing a stable landing pad for strategic acquisitions."

Matheson also said the realignment will result in dedicated account teams in Europe and the US, which will provide state-of-the-art services to clients at a global, regional and local level.

Huntsworth's current medical communications teams will be rebranded as ApotheCom and will work in unison with the ApotheCom teams on both the east and west coasts of the US. The European brand communication teams combined with Dorland Global Health Communications in North America will form nitrogen, and Huntworth's European digital team will become nitrogen interactive. All of Huntsworth's public relations team, which consists of the current Tonic team and Dorland Global PR (based in the US), will operate under the brand Tonic Life Communications. The company's consulting and analytics offering will continue to operate as Brand Health International.

"We want people to recognise the Huntsworth Health logo as synonymous with quality while also recognising our global brands as centres of excellence in their specific area of global healthcare communications," said Sandy Royden, CEO of Huntsworth Health Europe.