Please login to the form below

Not currently logged in
Email:
Password:

ICC London launches in-house technology centre for pharma

The Garage will host innovation labs for ICC's European clients

ICC London The Garage 

London-based comms agency ICC London has opened an in-house technology centre to host innovation labs for its European clients.

Dubbed 'The Garage', ICC hopes its new centre will help pharmaceutical companies to move 'beyond the pill' and explore and utilise the latest technological advancements.

ICC London's digital director Faisal Ahmed said: “Our world is changing at lightning speed. At The Garage, we test ideas and tinker with the latest technology to help our clients keep up and get ahead.

“As 'what is possible' continues to evolve, we believe pharma in particular has much to gain by harnessing these capabilities wisely.”

The Garage's current technology line-up includes 3D printing, connected clothing, brain sensors, augmented reality and connected devices.

But the agency says that more than simply showcasing the latest in tech trends and capabilities, its key objective with The Garage is to kick-start ideas that lead to new platforms and tools for patients, payers and doctors.

As these emerge the agency will work with its clients to prototype their ideas.

Article by
Dominic Tyer

28th January 2016

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Frontera

Our higher purpose is to deliver better communication to increase and speed up the ability of patients to access better...

Latest intelligence

A stumble, but not a fall – what’s next for Opdivo?
Blue Latitude Health's Louis Perdios talks about the daunting challenges faced by BMS after Opdivo's disappointing results....
Blog: A new 'At your service' model for pharma
Turning the traditional sales model on its head to deliver commercial outcomes without selling at all...
london-conferences-anthill.jpg
Meet Anthill at conferences in London
October, the month of multichannel pharma marketing in London. Meet us at DigiPharm and Multichannel Excellence Summit...

Infographics