Please login to the form below

Not currently logged in
Email:
Password:

ICC London launches in-house technology centre for pharma

The Garage will host innovation labs for ICC's European clients

ICC London The Garage 

London-based comms agency ICC London has opened an in-house technology centre to host innovation labs for its European clients.

Dubbed 'The Garage', ICC hopes its new centre will help pharmaceutical companies to move 'beyond the pill' and explore and utilise the latest technological advancements.

ICC London's digital director Faisal Ahmed said: “Our world is changing at lightning speed. At The Garage, we test ideas and tinker with the latest technology to help our clients keep up and get ahead.

“As 'what is possible' continues to evolve, we believe pharma in particular has much to gain by harnessing these capabilities wisely.”

The Garage's current technology line-up includes 3D printing, connected clothing, brain sensors, augmented reality and connected devices.

But the agency says that more than simply showcasing the latest in tech trends and capabilities, its key objective with The Garage is to kick-start ideas that lead to new platforms and tools for patients, payers and doctors.

As these emerge the agency will work with its clients to prototype their ideas.

Article by
Dominic Tyer

28th January 2016

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Excel Communications

Excel Communications is a world class training and development company facilitating tailored, in-house learning events including coaching, workshops and development...

Latest intelligence

Sharing our insights from the eyeforpharma, Barcelona 2016 patient track
A year on from the 'launch' of patient-centricity as a key theme at eyeforpharma and how have things progressed?...
An effective commercial model for cancer care
Patient-centric cancer care...
Blog_icon_understanding-the-adoption-ladder-in-closed-loop-marketing.png
Flexible content checklist – five questions to ask
To ensure that your content gets used by local markets and has a real impact, consider these questions when commissioning or developing core materials....

Infographics