Please login to the form below

Not currently logged in
Email:
Password:

ICC London launches in-house technology centre for pharma

The Garage will host innovation labs for ICC's European clients

ICC London The Garage 

London-based comms agency ICC London has opened an in-house technology centre to host innovation labs for its European clients.

Dubbed 'The Garage', ICC hopes its new centre will help pharmaceutical companies to move 'beyond the pill' and explore and utilise the latest technological advancements.

ICC London's digital director Faisal Ahmed said: “Our world is changing at lightning speed. At The Garage, we test ideas and tinker with the latest technology to help our clients keep up and get ahead.

“As 'what is possible' continues to evolve, we believe pharma in particular has much to gain by harnessing these capabilities wisely.”

The Garage's current technology line-up includes 3D printing, connected clothing, brain sensors, augmented reality and connected devices.

But the agency says that more than simply showcasing the latest in tech trends and capabilities, its key objective with The Garage is to kick-start ideas that lead to new platforms and tools for patients, payers and doctors.

As these emerge the agency will work with its clients to prototype their ideas.

Article by
Dominic Tyer

28th January 2016

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
BASTARD . LONDON

BASTARD . LONDON collaborates with you to amplify brand ideas into a visual brand language that resonates and engages with...

Latest intelligence

Beyond the event
...
Anthill Agency and Actando partnership to Transform Pharma's Digital Skills
Anthill Agency, a leading life sciences digital agency, today announced the launch of the Anthill Academy™ and partnership with Actando's PharmAcademy....
Is the pharma business model ready for precision medicine?
Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health co-founder Head of Strategy Fred Bassett explores the challenges...

Infographics