New York-based agency ICC Lowe has partnered with LinHealth Communications to provide healthcare communications to the Indian market.
LinHealth Communications, which is part of the Mumbai-based Lowe Lintas and Partners, will now operate as ICC Lowe LinHealth.
ICC Lowe, which has offices in the US, Europe and APAC markets, provides services including advertising/promotion, medical education, strategic planning, branding, digital solutions, mobile, sales training and consumer health marketing.
“The aim is to bring into India all the latest and the most relevant technology and services in the healthcare communications space. And also to share with our global network, the skills and various marcom models that have been developed, tested and perfected by LinHealth, here, in India,” said Dr Mehul Shukla, president of LinHealth.
Paul O’Neill, president of ICC Lowe, added: “The addition of LinHealth represents a significant expansion for ICC Lowe beyond its considerable strength in the US and EU.
“The quality of the management team led by Dr Mehul Shukla and the superior reputation of LinHealth in India made the decision to enter this key market vastly easier. Their integrated business model and company values align ideally with ICC Lowe and we are tremendously excited to be working together.”