Please login to the form below

Not currently logged in
Email:
Password:

ICC Lowe expands to India through LinHealth partnership

Strategic partnership will operate as ICC Lowe LinHealth in India

New York-based agency ICC Lowe has partnered with LinHealth Communications to provide healthcare communications to the Indian market.

LinHealth Communications, which is part of the Mumbai-based Lowe Lintas and Partners, will now operate as ICC Lowe LinHealth.

ICC Lowe, which has offices in the US, Europe and APAC markets, provides services including advertising/promotion, medical education, strategic planning, branding, digital solutions, mobile, sales training and consumer health marketing.

“The aim is to bring into India all the latest and the most relevant technology and services in the healthcare communications space. And also to share with our global network, the skills and various marcom models that have been developed, tested and perfected by LinHealth, here, in India,” said Dr Mehul Shukla, president of LinHealth.

Paul O'Neill, president of ICC Lowe, added: “The addition of LinHealth represents a significant expansion for ICC Lowe beyond its considerable strength in the US and EU.

“The quality of the management team led by Dr Mehul Shukla and the superior reputation of LinHealth in India made the decision to enter this key market vastly easier. Their integrated business model and company values align ideally with ICC Lowe and we are tremendously excited to be working together.”

20th November 2012

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Wilmington Healthcare

A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

Latest intelligence

Ali Frederic Ben-Amor
Tackling a formidable foe
Ali Frederic Ben-Amor tells how Merck is taking the fight to multiple sclerosis...
Geoff
Cancer care – the power of new technologies
With patient numbers set to soar, how can we make a difference?...
image 1
Redefining communications excellence
How to be heard in today’s multichannel, multistakeholder, multimedia world...

Infographics