Please login to the form below

Not currently logged in
Email:
Password:

Increasing demand for online services from pharma

Study shows patients expect more help managing chronic conditions

US study shows patients increasingly expect online support from pharmaceutical companies to help manage their chronic conditions.

The results of the ePharma Consumer 2012 study by New York-based Manhattan Research represent a shift in public perception about the role of pharma companies, as long-term customer value becomes the norm.

The online research, which was conducted during Q4 2012 and involved 6,607 US adults, found 30 per cent of people with a chronic condition and 38 per cent of caregivers would register for a patient support programme.

Among the most popular features are:

  • Financial assistance
  • Meal plans and recipes
  • Tools to track/manage a condition
  • Registered nurse hotline.

The report also found that 75 per cent of people who use online patient support programmes from a pharma company said they felt confident the prescription they have is right for them because of support from the programme.

"Patients are interested in patient support programmes from pharma, and don't necessarily mind registering for access," said Monique Levy, vice president of Research at Manhattan Research.

"At the same time, pharma isn't top-of-mind as a destination, so marketers must consider partnering with other health resources such as general health websites, pharmacies and hospitals in an effort to gain traction for these programmes."

11th January 2013

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
First Line Research

We specialise in online and behavioural research methods. Established in January 2004, we have over 40 years collective research experience...

Latest intelligence

How do you solve a problem like non-adherence? Part 1
Recent research from the World Health Organisation and the Mayo Clinic on the impact of (and influences on) a patient’s ability to adhere to their treatment regime has shown that...
How to design patient services with social media within the ABPI code guidelines
In this blog, Senior Consultant Craig Moore, from the Blue Latitude Strategy team, discusses the application of the ABPI Code, including incorporating social media into digital patient services....
Infographic: PsO market snapshot
...

Infographics