And commits to operate as a more unified entity
Pictured: The Bloc Partners at their most recent bi-annual meeting in New York last November
The Indigenus alliance of creative healthcare agencies has become The Bloc Partners, taking the name of one of its founding partners.
The move also sees its members commit to operate as a more unified entity but continue its model of independent partner agencies choose to be part of an alliance with shared values and a common purpose.
Mariana Sánchez de Ovando, global executive director of The Bloc Partners, said: "As The Bloc Partners, we will be in a stronger position to deliver the best of two worlds; our multilocal - rather than multinational - approach means clients get the high level of performance, innovation, and scale of a global network with the agile, entrepreneurial, and collaborative spirit of an independent alliance.”
Later this year The Bloc Partners will roll out internal processes, tools, and initiatives that they said would strengthen the alliance's unity, foster innovation, and facilitate operational excellence.
“This transformation will allow agencies to better access each other for best practices, learnings, and resources, as well as provide the 500+ alliance employees with increased international opportunities and exposure,” the group said in a statement.
Established in 2004, The Bloc Partners is the largest global alliance of leading independent health creative agencies, delivering full-service capabilities to global and local clients worldwide.
Its 18 health creative agencies include The Bloc (US), Life Healthcare Communications (UK), Serviceplan Health & Life (Germany), Strategik & Numerik (France), Thenewway (Italy) and umbilical (Spain), along with agencies in markets such as China, India and Turkey.