Please login to the form below

Not currently logged in
Email:
Password:

Interlace realigns business to focus on communications

Sells off regulatory and pharmacovigilance interests

Interlace Global

Interlace Global Group has sold its regulatory and pharmacovigilance business Quantum Medical to Spectrum Regulatory Solutions, and will concentrate on its three communications agencies; Wells Healthcare, Interlace Communications and US-based WHC Inc.

“Following a strategic review of our global business we've made the decision to focus our activities specifically in the fast developing eMedia field where we have unique digital training and interactive e-learning strengths that are valued by our clients,” said Interlace owner and group managing director Mark Forbes Irving.

Focusing on communications will, he said 'provide an offering that complements our traditional areas of recognised strength: strategic consultancy, publication and communications planning, scientific writing, advocacy development, live events, strategic advisory boards, creative services, clinical trial support, and bespoke market access programmes'.

Speaking to PMLiVE, Forbes Irving explained that the first priorities of the realigned Interlace are “the release of our innovative digital training technology and learning platforms to existing and new clients and the launch of a new suite of digital offerings developed by our in-house eMedia unit”.

Interlace will also focus on accelerating the delivery of “patient-centric” communication programmes to complement clients' shifts from “product-centric” to “patient-centric” strategic communication initiatives, he said.

Forbes Irving also told PMLiVE that Interlace plans to launch a fourth agency, IGC Inc, during the fourth quarter of 2013. It will support the group's new US business.

Having been bought by Spectrum, Quantum now belongs to Zaicom International, which already owns Zaicom Healthcare, Zaicom Research Plus and Zaicom Consulting.

“The addition of Quantum will make us the 'go to' agency for all regulatory requirements and allow us to optimise our global presence,” said Zaicom International CEO, Graeme Chrystal.

11th September 2013

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
bmore group

OUR PROMISE: BETTER HEALTH FROM TRIAL TO TREATMENT.We are a full service, independent network of specialist agencies under one roof....

Latest intelligence

The gene therapy revolution
Gene therapies are bringing new hope for many people with diseases caused by genetic disorders...
PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
Seduction_feature_image_thumb.jpg
Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...

Infographics