Intouch Solutions and Healthware International have launched a new global joint venture to provide life science clients worldwide with access to their collective creative, strategic and digital transformation offerings.
Though the terms of the deal have not been disclosed, the two agencies will share ownership of the new business – called Intouch Solutions International – which will be run from Intouch Solutions’ London, UK office by managing director Ariel Salmang.
Intouch Solutions’ chief executive Faruk Capan said: “Refreshingly, this is not ‘network as usual’. We’ve designed the joint venture to represent a nimble, healthy alternative to the old-school global agency networks.
“The alliance helps clients bring US and global communications strategies together the right way – strategies that are innovative, data-driven, and deliver a best-in-class customer experience.”
The joint venture will offer innovative creative, brand and multichannel marketing strategies, enterprise marketing and technology as well as digital transformation and business solution development services.
Clients from both Intouch Solutions and Health International will have access to the full range of services available through the combined business.
Roberto Ascione, chief executive of Healthware International, added: “Healthware and Intouch hold a similar digital-centric heritage and also a shared vision for the future.
“This alliance brings together two companies that are culturally aligned, geographically complementary, and – most of all – share a history of pushing the leading edge in life science communications and digital transformation.”