inVentiv Digital+Innovation is to work with influence analytics company Appinions.
The two have formed a strategic alliance, and will develop the first 'healthcare Influence Index', a tool designed to improve multichannel healthcare marketing campaigns.
The Index identifies the people, brands, companies and organisations whose opinions influence large groups, including patients. Using data gathered online, it will create a proprietary ranking of the most influential voices in diseases such as diabetes, cancer, depression, heart disease and multiple sclerosis.
The result of more than a decade of research at Cornell University, Appinions' proprietary software identifies, analyses and measures influence based on content from more than six million sources, including traditional and digital media, blogs and social media.
The index will be the first ranking of disease-specific influential in the healthcare sector.
“By combining inVentiv's expertise with Appinions' sophisticated analytics platform, our team has developed exclusive rankings to help clients identify spheres of influence that can be harnessed to educate stakeholders,” said Ritesh Patel, global head of inVentiv Digital+Innovation.
“The result is more effective communications campaigns.”
The first Index provides a snapshot of the most influential people on the subject of diabetes, identifying, evaluating and comparing the influence of advocacy and regulatory organisations, celebrities, pharmaceutical manufacturers and medical professionals.
“We can't imagine an industry where our data could have a more meaningful impact than healthcare,” said Larry Levy, co-founder and CEO of Appinions.
“Our data, combined with inVentiv's strategic communications expertise, will help clients design campaigns that are more effective, measurable and successful.”