inVentiv Health is to realign its US business structure to offer a one-stop shop for advertising, PR, public policy, market access, medical communications, media, creative, branding and digital services expertise.
Operating as part of inVentiv Health Communications (iHC), this new model aims to replicate existing 'done as one' approaches in Europe and China.
It is intended to be nimble and flexible, with the aim of providing inVentiv's global clients with the support required in a fiercely competitive marketplace.
Founder of the Chandler Chicco Companies, Bob Chandler will serve as iHC's worldwide president while remaining actively involved in the agency he founded.
Commenting on the restructure, Chandler said: “By connecting these multidisciplinary agencies in what we're calling a 'super agency' structure, we offer enormous presence in healthcare and unrivalled perspective on the sector and its future.
“Our goal is to support clients who must quickly manoeuver in a complex world where media are ubiquitous, consumers are in the driver's seat and healthcare is swiftly transforming.”
Meanwhile inVentiv also announced that its full-service offering, GSW Worldwide is to merge with its digital shop Blue Diesel, to be known as GSW Worldwide, Fuelled by Blue Diesel.
Joe Daley, president of GSW Worldwide said: “Today (January 29), we took a critical step by bringing our two agencies together to change the way healthcare brands connect with people.”
The core offerings of GSW Worldwide, Fuelled by Blue Diesel will span professional and consumer advertising and promotion, brand identity and development, relationship marketing, digital/interactive services, media planning and buying, market research and analytics, managed care marketing and strategic planning.
GSW Worldwide has picked up either Most Creative or Agency of the Year at the annual Med Ad News Manny Awards four out of the last six years and in 2012 won more global awards than any other agency. Winning campaigns include its work for Riche's Tamiflu which included a tie-in with the film Happy Feet.
It has also just been announced that the network's clinical research organisation (CRO), PharmaNet/i3, will be renamed inVentiv Health Clinical to reflect the closer alignment between the clinical segment and inVentiv's commercial and consulting services.