2013 Awards now open for entries. The closing date is March 28.
Categories cover print, film and digital, as well as mixed media, integrated ideas and international campaigns. There is also a special category designed to shine a spotlight on the healthcare agencies’ ‘young talent’. The Awards, now in their 18th year, are aimed at recognising organisations advertising healthcare messages to healthcare professionals or to consumers.
The independent panel of judges will this year be chaired by Leon Jaume, executive creative director, WCRS and convened by Jon Watson, creative director, Ogilvy Healthworld.
“I’m delighted to have been asked to be chairman of judges for this year’s Best of Health Awards. It’s a notoriously tough and heavily regulated sector in which to produce great work, but I have great faith in the ingenuity of the creative spirit and am really looking forward to seeing and rewarding fresh thinking from around the world,” said Jaume.
ÂÂÂLast year McCann Torre Lazur was awarded Healthcare Professional ‘Best of Show’ for its ‘Another busy day’ campaign, on behalf of the hypertension drug Edarbi by Takeda. The animated film depicted a man able to go about his working day ‘without the hype of the tension’.
New York agency The Cement Bloc was awarded consumer ‘Best of Show’ for its Coore Foundations ‘Grow Sole Campaign’. The multichannel campaign, which appeared on posters, print ads, postcards and giant shoe donation bins around the world, encouraged people to donate their gently worn shoes to children in developing countries.
This year’s Ceremony will take place on June 27. More information on both entering the Awards and the ceremony visit www.ipabestofhealthawards.co.uk