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IPA Best of Health Awards

It is not solely as home to the famous Chelsea Flower Show that the Conservatory at the Royal Hospital Chelsea in London should be brought to mind

It is not solely as home to the famous Chelsea Flower Show that the Conservatory at the Royal Hospital Chelsea in London should be brought to mind. The secluded gardens and tranquil setting make the most of the scented air wafting in through the side doors, creating an unperturbed atmosphere that was the backdrop to the first IPA Best of Health Awards.

Advertising practitioners from agencies up and down the country gathered together to celebrate creativity in healthcare advertising at an event originally conceived and organised by the Healthcare Advertising Agencies Group (HAAG) for over 10 years. It is now recognised by agencies working in the field to provide bespoke recognition of achievement in healthcare advertising, being the only awards made entirely by industry peers.

Clear Marketing Communications walked away with Best in Show on the night for its anti-smoking campaign for Action on Smking and Health (ASH). Woolley Pau once again scooped several trophies, including the Dave Eason Award for Best Use of Photography for Perfalgan Post-Op People, and Best Use of Copywriting for Ovex What To Do About Threadworm.

Meanwhile, Best Use of Illustration went to Saatchi & Saatchi Healthcare for its Cipralex ads Fan/Hoover/Chainsaw, and New Performance Werbeagentur won Best Art Direction.

~

Healthcare Professional Press Advertising

entry

agency

silver

Pharmaceutical Distribution - MedDrive

Doom and Dickson

ReQuip - Halloween

GSW Junction 11

bronze

AXA - Big Baby

Huntsworth Health
VB Communications

Biogel Eclipse - Moon Hand

Rainmaker Advertising

BuTrans - 7 Days

Langland

Calcichew-D3Forte - Can You Spare Ten Seconds?

GSW Junction 11

Calcichew-D3Forte - The Ten Second Trial

GSW Junction 11

Calcichew-D3Forte - Try The Ten Second Trial

GSW Junction 11

Durex - Min Capacity

Halesway

Innovex - Balance

Langland

Innovex - Buildings

Langland

Kettering General Hospital - Vital

Tribal

Lodine - Smiling Knuckle

Swordfish Advertising

Medicsight CAD - Pins

Swordfish Advertising

Mizollen - Picnic

Woolley Pau

Nicorette Gum/Cut Down Then Stop - Bike

Ogilvy Healthworld Advertising

Nicorette Gum/Cut Down Then Stop - Horse

Ogilvy Healthworld Advertising

Pharmaceutical Distribution - Snapshot

Doom and Dickson

Rectogesic - Toilet Roll

Huntsworth Health
VB Communications

Rennie - Chilli

Paling Walters

Rennie - Gerkin

Paling Walters

Reminyl - Fading Man

Swordfish Advertising

ReQuip - Christmas

GSW Junction 11

ReQuip - Remembrance Sunday

GSW Junction 11

ReQuip - Wimbledon

GSW Junction 11

Rosemont - Coffee Cup

Rainmaker Advertising

Seroquel - Golf

Langland

Seroquel - Tower

Langland

Yentreve - Found

Torre Lazur McCann Healthcare London

Consumer Press Advertising

entry

agency

silver

Ovex - What To Do About Threadworm

Woolley Pau

Teenage Pregnancy - Condumb

Delaney Lund Knox Warren and Partners

Teenage Pregnancy - Pants

Delaney Lund Knox Warren and Partners

bronze

Morgantown - Chair

Langland

Morgantown - Paint Dry

Langland

Morgantown - Time

Langland

Neuropathic Trial - Slippers

Langland

Savlon Plasters - Magnet/Mask

Euro RSCG Life

Savlon Plasters - Sub/Limo

Euro RSCG Life

Click on images for a larger view:

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Healthcare Professional Press ADVERTISING Campaign

entry

agency

silver

Cipralex - Fan/Hoover/Chainsaw

Saatchi & Saatchi Healthcare

Xenical - Lethal Obsession

Paling Walters

bronze

Amdel - Please Don't Go

Woolley Pau

Calcichew-D3Forte - Ten Seconds

GSW Junction 11

Complan - Young at Heart

Paling Walters

Detrusitol XL - Toiletheads

Matthew Poppy Ogilvy

Gaviscon Advance - A Little Bit of Genius

Health @ JWT

Meat and Lifestock Australia - Red Meat - Omega3/Before Carbs/Brain Development

URSA Communications

Nurofen For Children - 3 Month Campaign

Medicus UK

ReQuip - Their Lives in Their
Hands
(Topical)

GSW Junction 11

Rosemont - Dysphagia

Rainmaker Advertising

Seroquel - Turn First

Langland

Symbicort - Cook/Painter/Teacher/Policeman

Saatchi & Saatchi Healthcare

Consumer Press Advertising Campaign

entry

agency

silver

Beechams All in One - Ice Hole/Leeches/Urine/Flagellation

Grey London

Signal/Aim/Pepsodent - Hidden Sugars

Bartle Bogle Hegarty

bronze

Morgantown - This Much Cash

Langland

Charity Advertising

entry

agency

silver

ASH - Smokers Make Poor Swimmers

Clear Marketing Communications

Cancer Research UK - Scotland

Family Advertising

bronze

Back to Life - Back to Life

Timebank

Special award

Dave Eason Awards for Best use of photography
supported by Huntsworth Health VB Communications

entry

agency

Perfalgan - Post-Op People

Woolley Pau

Best use of Copywriting

entry

agency

Ovex - What To Do About Threadworm

Woolley Pau

Click on images for a larger view:

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Public Sector Advertising

entry

agency

silver

Equal - Gay Dolls Campaign

Guy Robertson Partnership

bronze

NHS Health Scotland; Smoking - Butts

The Bridge

See Me - Cloud Boy/Girl

IAS SMARTS

Teenage Pregnancy - Want Respect?

Delaney Lund Knox Warren and Partners

Consumer International Campaign

entry

agency

silver

Signal/Mentadent/Aim - Hidden Sugars

Bartle Bogle Hegarty

Healthcare Professional Mixed Media Campaign

entry

agency

silver

Avonex - Shoe Box

Seven Stones

Idrolax - The Required Effect

Woolley Pau

Invirase - East Meets West

DDB Healthcare

Perfalgan - Post-Op People

Woolley Pau

bronze

Arimidex - I Can Do It

Seven Stones

Benzamycin - Acne Can Be Cruel

Roundhouse Healthad

BuTrans - 7 Days Campaign

Langland

Equasym XL - Black knight/Map/
Cup Cake

Torre Lazur McCann Healthcare London

Equasym XL - Paper/Pen/Aeroplane

Torre Lazur McCann Healthcare London

OxyContin - Release

Roundhouse Healthad

Protelos - Ladies

Paling Walters

Rosemont - Dysphagia

Rainmaker Advertising

Consumer Mixed Media Campaign

entry

agency

silver

Teenage Pregnancy - Want Respect?

Delaney Lund Knox Warren and Partners

bronze

National Blood Service - Children Receiving a Blood Transfusion pack

National Blood Service
Marketing Services


Best use of Illustration

entry

agency

Cipralex - Fan/Hoover/Chainsaw

Saatchi & Saatchi Healthcare

Click on images for a larger view:

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Consumer Advertising with a clear healthcare message

entry

agency

bronze

Flora/Becel - Quest

Bartle Bogle Hegarty

Consumer tv/Video/Promotional Film

entry

agency

silver

Beechams Flu Plus - Yak

Grey London

bronze

Beechams All in One - Ice Hole

Grey London

NHS Health Scotland; Smoking - Butts

The Bridge

Teenage Pregnancy - Cool

Delaney Lund Knox Warren and Partners

Teenage Pregnancy - Got Everything

Delaney Lund Knox Warren and Partners

Healthcare Professional New Media

entry

agency

bronze

Epaderm/Tubifast - www.skincareworld.co.uk

The Foundry Communications

Seroquel - Bipolar Mania

Langland

Consumer New Media

entry

agency

silver

Mates Condoms - Vibrating Ring

Claydon Heeley Jones Mason

bronze

Epaderm/Tubifast - www.skincareworld.co.uk

The Foundry Communications

Teenage Pregnancy - Condumb

Delaney Lund Knox Warren and Partners

Teenage Pregnancy - Pants

Delaney Lund Knox Warren and Partners

Consumer Poster Individual

entry

agency

silver

Cancer Research UK - Scotland

Family Advertising

bronze

Deep Freeze - Football

Euro RSCG Life

Deep Freeze - Kick Boxer

Euro RSCG Life

Special Award

Best use of Art Direction

entry

agency

Self-promotion piece - New*Comer

New*Performance Werbeagentur

Click on images for a larger view:

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Healthcare Professional poster campaign

entry

agency

bronze

Bracco Contrast Media - Niopam/ProHance/SonoVue/MultiHance
/Iomeron

Pulsar Healthcare Communications

Consumer Poster Campaign

entry

agency

bronze

5 A Day Young Independents - Carrot/Broccoli/Pulling Power/Social Life/Performance

23red

Self-Promotion

entry

agency

silver

New performance Werbeagentur - New*Comer

New*Performance Werbeagentur

Seven Stones - Snow Man

Seven Stones

Woolley Pau - What Would Woolley Pau Do?

Woolley Pau

bronze

Lane, Earl and Cox Advertising - Research

Lane, Earl and Cox Advertising

Ogilvy Healthworld Advertising -
Spade, Tuning Fork, Chisel

Ogilvy Healthworld Advertising

Saatchi & Saatchi Healthcare - Xmas Cards

Saatchi & Saatchi Healthcare

Self Promotion -
Knickers/Sliced Bread/Crystal Ball/Sour Cream

Huntsworth Health
VB Communications

Self-promotion - Bat and Ball

Lane, Earl and Cox Advertising

Seven Stones - Seven Stones

Seven Stones

Best of show

entry

agency

ASH - Smokers Make Poor Swimmers

Clear Marketing Communications

Click on images for a larger view:

panel of judges

Peter Fraser

Senior copywriter, Grey Healthcare UK

Piotr Henning

Creative director, Matthew Poppy Ogilvy

Don Nicholson

Creative director, Torre Lazur McCann Healthcare

And O'Donnell

Creative director, Langland

Marcus Perry

Managing director, PBC

Russell Speed

Creative director, Ogilvy Healthworld

Frank Walters

Creative director, Paling Walters

Jon Watson

Creative director, Sudler and Hennessey

2nd September 2008

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