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IPA’s new training course, Silver Buck launched and ARK moves office

The latest health advertising, PR and digital news

IPA introduces new healthcare comms training course

The institute of practitioners in advertising (IPA) will launch a new training course later this year to introduce agency staff to the healthcare advertising and communications sector.

The foundation-level course is set to take place at the IPA, providing insight for those beginning their careers at healthcare agencies.

Such topics will include the research and development process, types of medicines, codes of practice and the importance of healthcare brands.

Sarah Sowerby

Leading the course is WordBird founder and new chair Sarah Sowerby, (pictured) who said: “Quite rightly, ours is a highly regulated industry, and it is vitally important that healthcare agency staff have access to outstanding general and healthcare-specific training.

“This new course will explore medicines development and the role of creativity in promoting medicines to healthcare professionals and consumers.

“It will also signpost the codes of practice that govern our work so participants can do specific training on codes as a next step if they wish.”

New health IT, PR and marketing agency launched

Silver Buck

Stephen Bryant and Sarah Bruch, two former directors at HIMSS Europe, have joined forces to establish a creative agency specifically dedicated to health IT.

Based in London, UK, Silver Buck will provide fully integrated campaigns alongside PR and marketing support for health IT suppliers and healthcare providers.

Bruce said: “We’ve identified a significant gap in our industry for a specialist health IT agency that can move with the ever changing PR and marketing landscape.

“Silver Buck is also keen to ensure that smaller, innovative companies and those who are established internationally have a strong route to market and get the chance they deserve to make a difference in the healthcare industry.”

The agency has appointed Jon Hoeksma as its digital health lead alongside Richard Corbridge.

Corbridge said: “Promoting understanding is one of the first stages to adopting what digital in healthcare can bring to the delivery of safe and efficient health systems.

“Finding creative and innovative approaches is instrumental in how we can promote what is still a mystical word, ‘digital health’.

ARK moves office


Data-driven creative agency ARK has put roots down, opening up a new office based in Covent Garden, London UK.

The agency only launched earlier this year and said the move is the “largest milestone” to date.

Article by
Gemma Jones

21st September 2018

From: Marketing



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