International media agency group IPG Mediabrands has launched a new healthcare offering focused exclusively on life science and healthcare brands.
Based in New York with affiliates across the EMEA and Asia-Pacific regions, the new agency – called Healix – will provide pharmaceutical, biotech and healthcare clients with media planning strategies created using innovative data analytics tools.
Henry Tajer, global chief executive of IPG Mediabrands, said: “Healix is an evolution of our best-in-class services.
“The dynamic talent working at Healix is wholly committed to creating better business outcomes for healthcare brands, backed by our network’s expertise across media intelligence and innovation.”
Jeffrey Erb will lead the new venture as president of its North American operations, joining the agency group from Alliance Life Sciences where he served as its senior vice president and managing director.
Erb commented: “I’m very excited to be part of the IPG Mediabrands team and its innovative approach to media.
“The creation of a media company completely dedicated to healthcare demonstrates IPG Mediabrands’ commitment to providing its clients with the highest caliber of service specific to their market.
“I’m thrilled to be leading that charge.”