Please login to the form below

Not currently logged in
Email:
Password:

Iroko Cadio adopts Veeva CMR

Switzerland based Iroko Cardio International has switched to Veeva's cloud-based customer relationship management system

Iroko Cardio International, the Swiss pharmaceutical company, has adopted Veeva's cloud-based customer relationship management (CRM) system to support its representatives in nine European countries.

As a multi-tenant SaaS application built in the cloud, Veeva CRM requires no hardware or software to purchase, scale, or maintain. It also provides free, automatic upgrades. Changes can be made to the system quickly, without user retraining or additional third-party costs.

Juergen Guenther, vice president of customer operations at Iroko, said: "I've lived through several CRM implementations before and the 'sell' to end users was never easy. I'm pleased to say that the feedback on Veeva's system has been very positive," he said.

19th May 2011

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Weber Shandwick

At Weber Shandwick, engagement has always been the cornerstone of health communications.We make health matter. Health is a basic human...

Latest intelligence

patients
Retaining reader value in plain language summaries of clinical studies
Balancing the risk of misinterpretation with the public’s ability to understand simplified plain-language summaries...
Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...
Paris
Making Europe a leader in bioscience: boosting trust and opening minds
A vision of Paris as Europe's leading hub for life sciences innovation...

Infographics