Please login to the form below

Not currently logged in
Email:
Password:

Joint ownership for Indigenus network

Thirteen agencies pool resources to provide global creative services to healthcare clients

The 13 independent agencies in the Indigenus network have formally pooled their resources to provide a global creative service to healthcare clients by becoming a limited liability company (LLC).

By unifying under a joint-ownership structure, the founding partners believe that they can offer clients delivery of inspired creative and strategic thinking.

With a network spanning both major and emerging global markets, Indigenus helps pharmaceutical and healthcare companies in the fields of multichannel global branding, advertising, medical education and medical communications. It has local agency teams that work in partnership with global brand teams.

"Indigenus has always brought together the best entrepreneurial brains in the business," said Rico Viray, founding partner of Indigenus and The CementBloc in New York, US. "Clients know they can get consistently superior thinking from independent creative agencies, and we join forces to allow clients to tap into this kind of service on a global basis."

The 13 agencies are: The CementBloc (US), PAN Advertising (UK), Umbilical (Spain), Strategik & Numerik (France), Serviceplan (Germany), thenewway (Italy), Marketing Latino (Mexico), Sorento Health (India), Graphinn (Turkey), me&lewis (Canada), Lindh & Partners (Sweden), PharMa International (Japan) and Micó Publicidad (Argentina).

The Indigenus Transcreation Center (ITC), based in New York, US, caters for the emerging markets via its culturally sensitive adaptation and translation services to manage cost-efficient rollouts across local markets. It has a 200-country virtual network.

Indigenus was founded in 2004 to provide an alternative to traditional advertising agency conglomerates. In 2011, Indigenus will continue to expand its network and has potential agency partners in Brazil, Australia, China, and Russia.

14th April 2011

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Cuttsy + Cuttsy

How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...

Latest intelligence

NEW EU DATA PROTECTION REGULATION POISED TO CHANGE DATA PRIVACY LANDSCAPE
NEW EU DATA PROTECTION REGULATION POISED TO CHANGE DATA PRIVACY LANDSCAPE The bold digital clock featured on the EUGDPR (EU General Data Protection Regulation)1 website indicates – to the second...
Health knowledge: Why is it so important?
Health knowledge plays an important role in population health, but by itself is rarely enough to prompt a change in the behaviours that cause the risks....
Personas: a top tool for personalising pharma marketing campaigns
Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively....

Infographics