Please login to the form below

Not currently logged in
Email:
Password:

Junk food warning

The Food Commission has called on teachers and parents to help in the fight against childhood obesity and poor diets

Website warns kids about marketing methods used for fatty foods

The Food Commission has called on teachers and parents to help in the fight against childhood obesity and poor diets.

It follows a report from Which? that highlights 40 ways in which kids are being targeted by marketing for junk foods, using sophisticated techniques that many parents are unaware.

Marketers are using techniques that fly under the radar of parental control, using
technologies to build direct relationships with children, said Kath Dalmeny of the Food Commission.

She said that many firms are using the internet, interactive games and mobile phones to push fatty, salty and sugary foods on children.

Responding to growing concerns about childhood obesity, the Food Commission Research Charity has launched a new website designed to inform young teenagers about junk foods and the methods used to market them.

Chew on This (www.chewonthis.org.uk) is aimed at children aged 11 to 14 years old and takes a no-nonsense approach to telling kids about the health implications of a diet high in fat, salt and sugar, and warns of the lack of useful information on food labels.

It also reveals how much is spent on advertising junk food and encourages children to ask why film-stars, celebrities and cartoon characters are used to help to promote unhealthy products to children.

2nd September 2008

Share

PMEA Awards 2020

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Mind+Matter

We are Mind ‘PLUS’ Matter. The ‘plus’ is important to us because we are all about offering more for our...

Latest intelligence

WHITE PAPER: Why do men die younger?
It’s a commonly accepted fact that women outlive men. Wherever you live, there’s a good chance that men will die on average eight years earlier than women. Is this an...
3 tips to show patient diversity in your clinical trial materials
Here are some useful tips to help get your hands on authentically diverse stock photos....
01 PME-APR21 Cover.jpg
Virtual congresses: video thrilled the cardio tsar
Chris Ross explores the key learnings from a year of virtual congresses...

Infographics