Please login to the form below

Not currently logged in
Email:
Password:

Just Health PR wins Caris Life Sciences brief

Bioscience company to launches its tumour profiling technology in Europe

Just Health PR has been appointed by US bioscience company Caris Life Sciences to help introduce their tumour profiling technology to European markets.

Caris' molecular intelligence (MI) service provides oncologists with clinically actionable, individualised treatment information for solid tumours.

Using a combination of technologies, including next-generation sequencing (NGS), Caris sifts a database of peer-review and published cancer research papers, in order to correlate specific biomarkers to positive drug responses.

By comparing the genetic and molecular makeup unique to each patient's tumour with data from existing clinical studies, GPs can determine the course of treatment likely to be most effective for the individual patient.

Leading the Just Health PR push will be the agency's head of political relations, Jon Spiers, who said: "This is an incredibly fast-moving and innovative area of medicine which is of great interest to politicians and policymakers.

"We are thrilled to be working on a technology, which has the potential to revolutionise the way we treat cancer."

Because MI is neither a treatment nor a diagnostic, there is no clear measure for assessing its utility within the NHS. However, the Just team has begun talks with the Department of Health, the Technology Strategy Board, the NHS Technology Adoption Centre and the Downing Street Policy Unit to determine how the health service might adopt the technology.

12th February 2013

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Branding Science

We are Branding Science Partners in thinking which inspires change in healthcare Branding Science are an award-winning global pharmaceutical market...

Latest intelligence

White Paper for download - Explaining the price of your product
In this white paper, he breaks down the pricing options available to you, shares stories from his extensive experiences, and talks you through how to better define your pricing, step-by-step....
OPEN Health expands offering with the launch of a new Learning & Development specialist team
Enhanced expertise to deliver impactful internal training programmes for healthcare clients...
Figure 1 Clarivate
The changing nature of approvals – what does the future hold?
The 2019 CMR International Pharmaceutical R&D Factbook...

Infographics