Please login to the form below

Not currently logged in

Kantar Media and Pointlogic unveil comms planning platform

Will determine most appropriate channel for reaching target audiences

New York-based agency Kantar Media is collaborating with software provider Pointlogic to develop a communications planning platform within the US consumer health sector.

Launching next month, Commspoint MARS is a communications channel planning tool for the pharmaceutical industry, developed by Pointlogic and run with Kantar Media data.

The technology will allow clients to determine the most appropriate channels for reaching target audiences as they search for remedies for various ailments.

It will then help clients develop communications plans using appropriate messaging and strategy drivers related to a specific ailment.

The data is gathered from Kantar Media's MARS Consumer Healthcare study, which provides consumption information, covering ailment conditions (including treatment options), prescription and over-the-counter drug brand usage, attitudinal and behavioural information concerning pharmaceutical and healthcare and consumer segmentation analysis.

19th June 2013

From: Marketing



Featured jobs

Subscribe to our email news alerts


Add my company
GCI Health

GCI Health London is a young, vibrant powerhouse in the European industry with a mission to redefine healthcare communications, starting...

Latest intelligence

When is it time to rebrand?
The Biosimilar Challenge
How health behaviours and clinical outcomes are related
When HCPs understand patient activation levels they can actively guide patients towards more confident self-management of diverse health concerns....