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Kantar regroups

Reorganisation to bring global scope with local presence

Following its acquisition of TNS last October, the Kantar Group is restructuring to strengthen and streamline its position as a global information, insight and consultancy business.

The reorganisation will consolidate a number of the existing businesses, with re-branding taking place over time.

TNS Custom and Research International will merge, and will be known as TNS. It will be led by Bob Meyers as chairman and Pedro Ros as chief executive officer. The Research International name will be retained in some markets, where the business will be known as TNS Research International. In some markets, TNS will maintain its heritage brands.

Pedro Ros said, "At TNS our clients are at the forefront of everything we do and it is our mission not only to deliver the best service possible, but to challenge and innovate around their evolving business needs. By combining strengths and resources with Research International, we are in an even greater position to do this and we can look to a bright future."

There will be four dedicated vertical sector operating units, comprising Kantar Healthcare, Kantar Media, Kantar Retail and Kantar Worldpanel.

Kantar Healthcare will combine the existing TNS Healthcare, Ziment Group, Consumer Health Services, imap and MattsonJack businesses, covering healthcare research, insight and consulting. The aim is to have a global scope, but with a strong local presence, to meet the needs of a sector experiencing radical change in the way that patients and doctors interact, as well as developing the role played by digital technology.

Eric Salama, head of the Kantar Group, said, "This re-organisation is far-reaching and is all about clients. It's about how we help clients access the best talents and capabilities we have, when and where they need it. And it's about a structure that enables us to innovate and roll out offers which are relevant to contemporary client needs. We are keeping a multi-brand structure that encourages the development of best-in-class specialists, while dealing with a key client demand to see offers which are more joined-up."

TNS was taken over in a £1.1bn deal last October by WPP, owners of Kantar, after German company, GfK, failed to come up with a cash offer to buy TNS following months of negotiation on a merger.

WPP chief executive Martin Sorrell said at the time, "We are delighted to be a step closer to welcoming such a fine company with strong people, clients and brands that will enhance our client offering."

The enlarged Kantar Group has 26,500 employees across 80 countries.

Service provision
The healthcare arm will provide advanced market research consulting and custom advisory services to the worldwide pharmaceutical, biotech and medical device industries, as well as agencies, media and financial analysts. It will offer services including creative problem-solving and insight to support product development, pre-launch landscaping, market and opportunity assessment, positioning and segmentation, message and campaign creation, and post-launch tracking, all backed by in-depth knowledge.

13th March 2009


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