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Kate Pogson is named Communiqué’s Healthcare Communications Leader 2018

Judges say Pogson is a "clear leader of the future"

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The competition to be named Communiqué’s Healthcare Communications Leader was a fierce one this year, with strong contenders from Frontera Group, Porterhouse Medical Group, Wordbird and MHP Communications - but the latter saw its head of health, Kate Pogson named the winner at this year’s Communiqué Awards 2018.

The Healthcare Communications Leader Award recognises outstanding leaders working within healthcare communications and successful candidates must be seen to have made both an impact as individuals and as part of the organisation they represent.

This year’s recipient was Kate Pogson, who the Communiqué judges described as a “visionary”, thanks to her work building and leading the integrated healthcare communications practice MHP Communications.

Under Pogson’s leadership, the London-based firm has gone from strength to strength, based on a specialist communications offering, providing insight-led, integrated communications to clients.

Pogson started her career serving in the healthcare public relations sector for ten years - working for Ketchum and Red Door Communications - before making a transition into the healthcare policy field.

The judging panel, who highlighted Pogson’s diverse experience and her knack for storytelling, said: “Kate is not only a true leader in healthcare communications now, but she is a leader of the future."

They concluded: “She had an outstanding intellectual yet humble presence during her presentation. She truly is the whole package.”

Pogson won despite formidable competition from Sarah Sowerby , Rob Pilbrow and Sarah Bartlett, all of whom were recognised as highly “influential leaders” in their respective agencies.

Finalist Sowerby has been in agency world for 28 years, and has established healthcare communications group Wordbird, which reached a milestone last year as it celebrated its fifth birthday.

Meanwhile Pilbrow, who was described as “driven yet at the same time hugely personable”, has more than 12 years’ agency experience with Porterhouse Medical Group.

Last but not least, judges said Bartlett - who is Frontera Group’s Deputy Managing Director - is a “phenomenal manager and incredibly driven in her line of work”.

Article by
Gemma Jones

29th June 2018

From: Marketing

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