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Ketchum expands in South Korea

Comms firm buys InComm Brodeur
Ketchum logo

Communications agency Ketchum has expanded its Asian operations with the acquisitions of South Korea's InComm Brodeur. 

The merger sees InComm Brodeur, launched in 1993 and one of the first indigenous communications agencies in South Korea, rebranded as Ketchum, with immediate effect.

Having a presence in South Korea will benefit Ketchum clients and prospects, not least in the context of the 2018 Winter Olympics, taking place in Pyeongchang, 180km east of Seoul, while InComm Brodeur will enjoy the advantages that come from belonging to an established global organisations, Ketchum said.

This merger builds on Ketchum's significant recent expansion in the Asia-Pacific region, which includes moving to a majority position in its Greater China operations and establishing a leadership board there, in addition to purchasing Sampark, a prominent agency in India with a broad national reach.

Ketchum also has affiliates in countries throughout the region, including Australia, Singapore, Indonesia, Japan and Pakistan.  

“This addition enhances our global offering and bolsters our communications presence in Asia, giving our clients added resources to seize opportunities and tackle their business challenges,” said Rob Flaherty, Ketchum senior partner and CEO.

The 'new' South Korean firm is being led by a leadership team that includes Sally Cho, senior vice president, and Jeff Joo, vice president. Both will report to Jon Higgins, senior partner and CEO, international, for Ketchum. The team will work closely with Ketchum's Asia-Pacific network.

“InComm is a pioneer in the South Korean market. We look forward to working in partnership to deliver break through work for our global clients operating in the region as well as for indigenous companies looking to expand beyond their borders,” Higgins said.

8th October 2013

From: Marketing



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