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KP360 launches tool for medical affairs
Healthcare communications agency KnowledgePoint360 Group has introduced Lumina, a suite of targeted medical communications and strategic services to support the needs of medical affairs teams within the pharmaceutical industry in the US.
The Lumina suite of services support medical affairs organisations to inform, develop, and execute strategic medical plans.
Elements include: strategic planning, thought leader profiling, strategy workshops, competitive intelligence, scientific content development, clinical education support, protocol development, knowledge documents, clinical trial landscape analysis, advisory boards, and digital communication solutions.
These services have been tailored to to meet the needs of medical directors, medical science liaisons, clinical operations, medical information, and scientific publications teams.
Dr Joseph Kohles, a former international medical leader for Roche, said: "The medical affairs organisations in pharmaceutical and biotechnology companies play a critical role in addressing the information needs of healthcare professionals and patients. They have also been faced with an ever increasing number of responsibilities over the past several years, often without sufficient resources to ensure their success."
Dr Greg Thompson, senior vice president and medical director at KP360, said: "KnowledgePoint360 divisions have a long history of exceptional support for medical affairs organisations, and with the introduction of Lumina, we offer resources that address their many strategic and tactical objectives."
Published: 26/07/2011
Area: Pharmaceutical marketing and communications articlesArticle type: Healthcare news
Healthcare Category: PR and Medical Education
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