Please login to the form below

Not currently logged in
Email:
Password:

Langland and CAHG take top prizes at Best of Health Awards

Pick up Gold Apples as the IPA awards celebratestheir 20th anniversary

IPA Best of Health 2015 CAHG Restylane Silk campaign 

Campaigns for a cosmetic dermatology product and a spoof STI police dog unit picked up the top prizes at the 20th IPA Best of Health Awards in London last week.

The 'Best of Show' for advertising to consumers prize went to Langland for its integrated 'Sniffers' campaign for Randox's Confidante, which raising awareness of home-testing kits for sexually transmitted infections.

The agency created an online campaign was based on the fictional 'STI Detection Unit' and the agency created a satirical documentary following its officers and dogs around.

Meanwhile, US creative shop CAHG was awarded 'Best of Show' for advertising to healthcare professionals for its press advertisement campaign for Restylane Silk.

The campaign (pictured above) featured modern photographic versions of classic paintings by famous artists as part of its drive to harness dermatologists' perceptions of themselves as artists and thus to portray Restylane a the right tool for the job.

James Sexton, chairman of judges and creative director at Ogilvy One Worldwide, said: “There were plenty of creative highlights for me in this 20th year of the Awards.

“The humorous approach taken for Confidente with an 'STI Detection Unit' was an excellent way to engage young people. A mockumentary video got people talking online about something that's usually embarrassing. It is probably the first time a campaign about viral STIs actually went viral. 

“The Restylane Silk print ads were a vision of beauty. The effects achieved by artists like Botticelli and Vargas are compared to the effects aesthetic dermatologists can attain using Silk. The photographs have been styled exceptionally, and it was a stunningly simple way to appeal to dermatologists' pride, artistry and perfectionism.”

In addition to the two Golds, the IPA judges awarded 34 Silver and 42 Bronze prizes. 

Frank Walters, convenor of judges executive creative director and chairman at Frontera London, said: “The 20th Anniversary Best of Health Show has certainly lived up to expectations in both quantity and quality of entries.

“The winning line-up provides a collection of the finest creative healthcare communications.”

The ceremony at the Café de Paris also saw the industry's top young talent also been recognised with the IPA Best of Health's inaugural Pip Award.

This was won by Rachel Lamb, Sarah Beane, Julia Jerrum, Maxine Bacon at Lime, with teams from Saatchi & Saatchi Health London and Sudler London highly commended.

IPA Best of Health 2015 full results

Special Prizes

Best of Show Consumer
'Sniffers', for Confidante, by Langland 

Best of Show Healthcare Professional
'Restylane Silk Direct-to-Professional Print Ad Campaign', for Restylane Silk, by CAHG New York - Chicago - San Francisco

Best Use of Illustration
'Penny The Pirate', for OPSM, by Saatchi & Saatchi Sydney 

Best Use of Copywriting
'World Heart Day', for AstraZeneca Cardiology, by McCann Health South Africa 

Best Use of Art Direction
'Levact - a new perspective', for Levact, by VCCP Health London 

Best Use of Photography
'Restylane Silk Direct-to-Professional Print Ad Campaign', for Restylane Silk, by CAHG New York - Chicago - San Francisco 

Pip Award for Young Talent
Winner: 'The Trojan High', for The Angelus Foundation, by Rachel Lamb, Sarah Beane, Julia Jerrum, Maxine Bacon at Lime 

Highly commended: 'Le gal', for The Angelus Foundation, by Kate Crags, Rosie Hider, Ben Gibson, Luke Middleton, Vibhuti Thake at Saatchi & Saatchi Health London 

Highly commended: 'The Experiment', for The Angelus Foundation, by Jay Coombes, Rebecca Foster, Stephanie Mills at Sudler London 

Gold Awards 

Consumer - UK Integrated Campaign
'Sniffers', for Confidante, by Langland 

Consumer - Direct Marketing & Promotional Communications Individual
'Intimate Words', for Always, by Leo Burnett México

Silver Awards

Consumer - Film Campaign
'Total Incredible Mouth' for Colgate Total, by Red Fuse Communications Hong Kong/MEC 

Consumer - Film Campaign
'Stories of Rebirth Campaign' for Pathway, by Frontera London 

Consumer - Out of Home Individual
'Roadblock' for AstraZeneca Respiratory, by McCann Health South Africa 

Consumer - UK Integrated Campaign
'Stories of Rebirth Campaign' for Pathway, by Frontera London

Consumer - UK Integrated Campaign
'Second-Hand Smoke: Taking it right outside to protect Scotland's kids' for Healthier Scotland, by Story. 

Consumer - International Integrated Campaign
'Penny The Pirate', for OPSM, by Saatchi & Saatchi Sydney 

Consumer - International Integrated Campaign
'Timone & Clara' for ICON, by Langland 

Consumer - International Integrated Campaign
'Breathless Moments' for AstraZeneca Respiratory, by McCann Health South Africa 

Consumer - Digital Media
'Penny The Pirate', for OPSM, by Saatchi & Saatchi Sydney 

Consumer - Social Media
'Sniffers', for Confidante, by Langland 

Consumer - Social Media
'Stories of Rebirth Campaign' for Pathway, by Frontera London 

Consumer - Direct Marketing & Promotional Communications Individual
'Penny The Pirate', for OPSM, by Saatchi & Saatchi Sydney 

Consumer - Direct Marketing & Promotional Communications Campaign
'Penny The Pirate', for OPSM, by Saatchi & Saatchi Sydney 

Consumer - Direct Marketing & Promotional Communications Campaign
'Timone & Clara' for ICON, by Langland 

Consumer - Press Advertisement Individual
'Stories of Rebirth Campaign' for Pathway, by Frontera London 

Consumer - Press Advertisement Campaign
'World Heart Day' for AstraZeneca Cardiology, by McCann Health South Africa 

Consumer - Press Advertisement Campaign
'Stories of Rebirth Campaign' for Pathway, by Frontera London 

Consumer - Film Individual
'Sniffers', for Confidante, by Langland 

Consumer - Film - Individual
'Australia's Top Foot Model' for SolvEasy Tinea Cream, by H&T Melbourne 

Healthcare Professional - UK Integrated Campaign
'The Trouble with Dragons' for Shire in ADHD, by McCann Manchester 

Healthcare Professional - International Integrated Campaign
'Soolantra: Introducing a Tough Topical Campaign' for Soolantra, by McCann Echo Mountain Lakes 

Healthcare Professional - International Integrated Campaign
Real Expressions' for Allergan Facial Aesthetics, by Saatchi & Saatchi Health London 

Healthcare Professional - International Integrated Campaign
'Levact - a new perspective' for Levact, by VCCP Health London 

Healthcare Professional - International Integrated Campaign
'The Week After' for Xarelto, by Frontera London 

Healthcare Professional - Digital Media
'This is Stroke' for Pradaxa by Publicis Life Brands Resolute London 

Healthcare Professional - Direct Marketing & Promotional Communications Individual
'7am' for Shield Therapeutics ECCO materials, by CDM London 

Healthcare Professional - Direct Marketing & Promotional Communications Campaign
'Looks can be deceiving for Shield Therapeutics ECCO materials, by CDM London 

Healthcare Professional - Press Advertisement Individual
'Soolantra: Introducing a Tough Topical Campaign' for Soolantra, by McCann Echo Mountain Lakes 

Healthcare Professional - Press Advertisement Campaign
'Restylane Silk Direct-to-Professional Print Ad Campaign', for Restylane Silk, by CAHG New York - Chicago - San Francisco 

Healthcare Professional - Press Advertisement Campaign
Act Before Impact' for Prolia, by PAN Unlimited 

Healthcare Professional - Film Individual
A Daughter's Wedding' for Alimta, by McCann Health Japan Tokyo 

Healthcare Professional - Film Individual
Soolantra: Introducing a Touch Topical Campaign' for Soolantra, by McCann Echo Mountain Lakes 

Healthcare Professional - Film Individual
Nick's Film' for Healthcare at Home, by Langland 

Healthcare Professional - Film Individual
This is Stroke' for Pradaxa by Publicis Life Brands Resolute London 

Bronze Awards 

Business to Business - Self Promotion Individual
'X-Ray Business Cards', for McCann Health Dubai, by McCann Health Dubai

Business to Business - Self Promotion Individual
'Little book of thingvertising' by woolley pau gyro 

Business to Business - Self Promotion Campaign
'The launch of thingvertising' by woolley pau gyro 

Business to Business - Other Business to Business Communications Campaign
'Inspiring Change' for Gilenya, by Publicis Life Brands Resolute London 

Business to Business - Other Business to Business Communications Campaign
'Companies are also humans' for Swedish Work Environment Authority, by GRANATH/ Havas Health Sweden 

Consumer - Film Campaign
James and Dan' for Momentum, by nitrogen (a Huntsworth Health Company) 

Consumer - Out of Home Individual
'Cough, Cough, Cough' for Jill Walker and Diane Primrose from the Scottish Government by The Leith Agency Edinburgh 

Consumer - Out of Home Individual
'In the Dark' for Invega Sustenna, by Saatchi & Saatchi Health Sydney 

Consumer - Out of Home Campaign
'Stories of Rebirth Campaign' for Pathway, by Frontera London 

Consumer - Out of Home Campaign
'Let's Talk Sh*t Campaign', for Beating Bowel Cancer, by Frontera London 

Consumer - Out of Home Campaign
'You Can Never Tell' for World Aids Day, by Crayons Advertising New Delhi 

Consumer - Radio Individual
'Yesterday' for Cancerinfo.co.nz, by Insight NZ 

Consumer - Radio Individual
'Big Word' for Cancerinfo.co.nz, by Insight NZ 

Consumer - UK Integrated Campaign
'The Trouble with Dragons' for Shire in ADHD, by McCann Manchester 

Consumer - UK Integrated Campaign
'10 Minute Shake Up' for Change4Life, by M&C Saatchi London 

Consumer - International Integrated Campaign
'Health is Beautiful. Find your health.' for Omron, by McCann Health Shanghai 

Consumer - Digital Media
'The Trouble with Dragons - App' for Shire in ADHD, by McCann Manchester 

Consumer - Digital Media
'Stories of Rebirth Campaign' for Pathway, by Frontera London 

Consumer - Direct Marketing & Promotional Communications Individual
'Stories of Rebirth Campaign' for Pathway, by Frontera London 

Consumer - Direct Marketing & Promotional Communications Campaign
'Let's Talk Sh*t Campaign', for Beating Bowel Cancer, by Frontera London 

Consumer - Direct Marketing & Promotional Communications Campaign
'In the Dark' for Invega Sustenna, by Saatchi & Saatchi Health Sydney 

Consumer - Press Advertisement Individual
'Stretto - Pool' for Roche, by Langland 

Consumer - Press Advertisement Individual
'Stretto - Bed' for Roche, by Langland 

Consumer - Press Advertisement Campaign
'Stretto' for Roche, by Langland 

Consumer - Film Individual
'Helping Scotland understand there's no place for smoking on NHS grounds' for NHS Scotland - Smokefree Grounds, by Story 

Healthcare Professional - Digital Media
'The Week After' for Xarelto, by Frontera London 

Healthcare Professional - Digital Media
'AstraZeneca Patient Profiler TouchTable' for AstraZeneca, by Ogilvy Healthworld London 

Healthcare Professional - Digital Media
'The Road Ahead Challenge' for Trajenta, by Sudler London 

Healthcare Professional - Digital Media
'Behind the Façade' for Stiefel, by DJM Unlimited Richmond 

Healthcare Professional - Direct Marketing & Promotional Communications Individual
'BORING' for Shield Therapeutics ECCO materials, by CDM LONDON 

Healthcare Professional - Direct Marketing & Promotional Communications Individual
'SUCKS' for Shield Therapeutics ECCO materials, by CDM LONDON 

Healthcare Professional - Direct Marketing & Promotional Communications Individual
'The Breathing Wall' for Actavis+Allergan's cystic fibrosis (CF) franchise, by Sudler London 

Healthcare Professional - Direct Marketing & Promotional Communications Individual
'The Week After' for Xarelto, by Frontera London 

Healthcare Professional - Direct Marketing & Promotional Communications Individual
'Hard to see, but easy to find - Rare Disease Awareness Campaign for Gaucher Disease' for Shire Pharmaceuticals, by bmore Creative 

Healthcare Professional - Press Advertisement Individual
'Noodle Critters' for Vivaxim, by Saatchi & Saatchi Health Sydney

Healthcare Professional - Press Advertisement Individual
'Levact - a new perspective', for Levact, by VCCP Health London 

Healthcare Professional - Press Advertisement Individual
'Every Bite is a Hazard' for Fresenius Kabi Thick & Easy, by Havas Life Mediacom 

Healthcare Professional - Press Advertisement Individual
'Stronger Bones' for Forteo, by McCann Health Dubai 

Healthcare Professional - Press Advertisement Campaign
'Exhausted' for Cow & Gate, by PAN Unlimited 

Healthcare Professional - Press Advertisement Campaign
'Soolantra: Introducing a Tough Topical Campaign' for Soolantra, by McCann Echo Mountain Lakes 

Healthcare Professional - Press Advertisement Campaign
'Pockets' for Boehringer Ingelheim's, by McCann Health Sydney 

Healthcare Professional - Film Individual
'Inspiring Change' for Gilenya, by Publicis Life Brands Resolute London

Article by
Dominic Tyer

1st December 2015

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Hamell

Hamell is a full-service agency with a clear focus on delivering evidence-based, sustained behaviour change. So, whether you are looking...

Latest intelligence

PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
Seduction_feature_image_thumb.jpg
Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

Infographics