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Langland dominates IPA Best of Health Awards

Langland swept the board at the IPA Best of Health Awards 2010 held June 24, at Gilgamesh Studios in Camden, taking home 50 awards

Langland swept the board at the IPA Best of Health Awards 2010 held last night, June 24, at Gilgamesh Studios in Camden, taking home an amazing 50 awards.

The independent agency won the Best in Show Healthcare Professional Award for 'Big Pain' Butrans and a special award for Best Use of Art Direction for 'Self-infusion Guide', along with 16 silver and 32 bronze.

Dr Foster Intelligence was presented with the only other Best in Show Award of the night for its 'Objects' Care Services campaign. The agency also won two silver and three bronze awards.

"Both winners of the 'Best of Show' awards in this year's competition have managed to convey their important healthcare messages using very simple, yet very effective and well-executed creative work that speaks for itself," said Mark Roalfe, chairman of the judges and executive creative director of  rkcr/y&r.

Other big winners on the night included; McCann Manchester, Saatchi & Saatchi Health, Sydney and Woolley Pau. Both McCann Manchester and Saatchi & Saatchi Health, Sydney also took home special awards for 'Chat Up Lines' and 'Chained – Tuk, Tuk', respectively, with the final special award going to The Leith Agency for 'Care Information Services'.

Along with the two Best in Show Awards and special awards a further 26 silver and 87 bronze awards were handed out from a total of 336 entries.

The Best of Health Awards celebrate the best creativity in healthcare advertising, a sector which embraces the promotion of brands to both healthcare professionals and consumers.

 

Special Prizes

Category Campaign Product Agency
Best of show consumer Objects Care services Dr Foster Intelligence
Best of show healthcare professional Big Pain Butrans Langland
Best use of art direction Self-infusion Guide Kogenate Langland
Best use of copywriting  Chat Up Lines Durex Play Range McCann Manchester
Best use of illustration Care Information services Care services The Leith Agency
Best use of photography  Chained - Tuk Tuk Dukoral Saatchi and Saatchi Health, Sydney

 

Silver awards 

Category Campaign Product Agency
Healthcare Professional, Individual Press Advertisements  Fish Pegasys Nitrogen – A Huntsworth Health Agency
Wave Pegasys Nitrogen – A Huntsworth Health Agency
Stairs Butrans Langland
Wheelbarrow Butrans Langland
Dog Butrans Langland
Healthcare Professional, Press Campaign  Big Pain Butrans Langland
Healthcare Professional, Mixed Media Campaign  Here's the Good News Warticon Woolley Pau
Delivering Real Measures of Success Invega Torre Lazur McCann
Healthcare Professional, International Campaign Strong But Gentle Topical Treatment Locoid Woolley Pau
Consumer, Out-of-home What Will You Be Ordering? LDAAT Grisdale Lesniak Swann
Make Your Position Clear NHS - Ayrshire & Arran/ Greater Glasgow and Clyde/ Lanarkshire GRP
Objects NHS Sutton and Merton Urgent Care Services Dr Foster Intelligence
Killing Real Danger Langland
Side-Effects Real Danger Langland
Credit Card Real Danger Langland
Real Danger Campaign Real Danger Langland
Consumer, Film Fight Back NHS Birmingham East and North Stop Smoking Service Dr Foster Intelligence
Consumer, Direct Mail and Marketing Self-Infusion Guide Kogenate Langland
Consumer, Mixed Media Campaign Pick A Card Cocaine The Leith Agency
Real Danger Real Danger Langland
Cake a Difference Bliss Langland
Business to Business Individual Drug Problem - Office Idis Langland
Drug Problem - Car Park Idis Langland
Business to Business Campaign No One Gets Closer CRF Health Langland
Business, Self Promotion Haemophilia N/A Langland
What We Do N/A Langland

 

Bronze awards 

Category Campaign Product Agency
Healthcare Professional, Individual Press Advertisements  Chained – Beach Dukoral Saatchi and Saatchi Health, Sydney
Chained - Train Station Dukoral Saatchi and Saatchi Health, Sydney
Chained - Tuk Tuk Dukoral Saatchi and Saatchi Health, Sydney
Pole to Pole – Joggers Seroquel Saatchi and Saatchi Health, Sydney
Pole to Pole – Walkers Seroquel Saatchi and Saatchi Health, Sydney
Confidence/ TBWA\Paling Walters Viagra TBWA\Paling Walters
Photobooth Kogenate Langland
Great Expectations Prostap Pan Advertising
Healthcare Professional, Press Campaign Chained - Tuk Tuk/ Train Station/ Beach Dukoral Saatchi and Saatchi Health, Sydney
Pole to Pole - Joggers/ Walkers/ Commute Seroquel Saatchi and Saatchi Health, Sydney
Let's Work Boehringer Ingelheim Oncology Ogilvy Healthworld Advertising
Cages NeuroBloc Langland
Healthcare Professional, Out-of-home  Cages Exhibition Stand NeuroBloc Langland
Healthcare Professional, Film  Changing Faces of ADHD Shire Pharmaceuticals McCann Manchester
Polar Bear Zebinix Big Pink
Lucy Animation Astellas Big Pink
For Life Viral Kogenate Langland
Healthcare Professional, Online www.durexhcp.co.uk Durex Condoms Halesway Limited
www.challengingdepression.co.uk Cipralex Rainmaker/MSA Digital
Healthcare Professional, Direct Mail  The Good News Warticon Woolley Pau
Big Pain Mailer Butrans Langland
Since Mailer Avonex Seven Stones
Healthcare Professional, Sales Material  Get Right in There Qvar Easi – Breathe Woolley Pau
We Help You Help Them The Larc Partners Woolley Pau
Cages - Sales Aid NeuroBloc Langland
Big Pain Detail Aid Butrans Langland
Healthcare Professional, Mixed Media Campaign Test for Testosterone Disease Awareness Torre Lazur McCann
Big Pain Campaign Butrans Langland
Photobooth Kogenate Langland
Cages Campaign NeuroBloc Langland

Since Campaign

Avonex Seven Stones
Healthcare Professional, International Campaign Delivering Real Measures of Success Invega Torre Lazur McCann
Cages International NeuroBloc Langland
Consumer, Individual Press Advertisements  Body Calligraphy Sensilube McCann Manchester
Helping Britain Eat What It Likes - 1 Bisodol Woolley Pau
Helping Britain Eat What It Likes- 2 Bisodol Woolley Pau
Bottle Opener Opti-Free Express HC BCN
Cake a Difference Bliss Langland
Consumer, Out-of-home

Chat Up Lines

Durex Play Range McCann Manchester
Breast Expert NHS Tameside and Glossop Breast Awareness Dr Foster Intelligence
Fight Back NHS Birmingham East and North Stop Smoking Service Dr Foster Intelligence
See a Better You Champs (NHS) BJL
Gerd Burp Gerd Study Langland
Cake A Difference - Tart Bliss Langland
Cake A Difference - Bake Bliss Langland
Cake A Difference - Bun Bliss Langland
Cake A Difference - Campaign Bliss Langland
Consumer, Film Pman TV Flomax Relief TBWA\Paling Walters
The Facts of Life Full Marks Solution McCann Manchester
Cocktales Cocktales Raw Design Studio
Bubbles Cinema Ad Sexual Health  The Leith Agency
Pick A Card Cinema Ad Cocaine The Leith Agency
Bus Drugs The Leith Agency
Underage Drinking Awareness Campaign N/A Genesis Advertising
Dad Balance North East Different
Mam Balance North East Different
Kevin87/ Can't do it without you Aged Community Service Australia URSA
Consumer, Radio Advertisement  I am David Smoking The Leith Agency
Consumer, Online  Real Danger Banners Real Danger Langland
Consumer, Direct Mail and Marketing  Sandpaper Hand Basilea Nitrogen – A Huntsworth Health Agency
Fred the Biker/ Lovely Pear/ Tug of War/ Jack the Golfer Summer Health Campaign Raw Design Studio
Consumer, Mixed Media Campaign Take That Circus Durex Play Range McCann Manchester
What Will You Be Ordering? LDAAT Grisdale Lesniak Swann
Hepatitis C Awareness N/A VCCP
Contraception. Worth Talking About Sex. Worth Talking About VCCP
Alcohol Harm Alcohol Effects VCCP
Chlamydia Testing Campaign CHECK YOU OUT Uscreates
Fight Back NHS Birmingham East and North Stop smoking Service Dr Foster Intelligence
Care Information Services Care Services The Leith Agency
Takes all sorts Knowsley Stop Smoking Service The Hub
kevin 87/Can't do it without you ACSA URSA
Business to Business Individual

No One Gets You Closer: Kissing

CRF Health Langland
No One Gets You Closer: Bathroom CRF Health Langland
No One Gets You Closer: Cleaning CRF Health Langland
No One Gets You Closer: Bedroom CRF Health Langland
Drug Problem Idis Langland
Apple Kendle Langland
Heads Kendle Langland
Cleaning CRF Health Langland
Kissing CRF Health Langland
Bathroom CRF Health Langland
Bedroom CRF Health Langland
Business to Business Campaign Idis Drug Problem Idis Langland
Business, Self Promotion  Kites N/A Woolley Pau
Small Ad N/A Swordfish Advertising
Xmas Card N/A Langland
Langland Campaign N/A Langland

 

25th June 2010

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