Langland continued its recent awards success by picking up Best of Show for advertising to healthcare processionals at the IPA Best of Health Awards held last night.
The agency last week picked up three gold awards and three silver awards at the inaugural Lions Health awards in Cannes, and was able to add to its awards haul this year at the IPA event, where its campaign for Idis swept the board.
In addition to picking up Best of Show, Langland’s campaign for Idis – which develops managed access programmes – also won Best use of Art Direction and a Gold Award for Healthcare Professional – International Integrated Campaign.
In total, Langland won one gold award, nine silver awards and 17 bronze awards at the IPA Best of Health Awards held at the Bloomsbury Ballroom in London.
Langland’s I Did This With Idis campaign: Sarah’s story
The other main winner was Unit9, which picked up Best of Show Consumer for its ‘Life Saver’ campaign for Resuscitation Council UK. Life Saver is a crisis simulator that combines interactive elements and film to teach CPR skills. It can be accessed on a website or a mobile app.
The campaign also picked up a Gold Award in the Consumer – Digital Media category.
Lifesaver: A revolutionary new way to learn CPR
Other agencies with campaigns recognised by the IPA judges include The Leith Agency, which won Best use of Copywriting; PAN, which won Best use of Photography; and McCann Manchester, which won Best use of Illustration.
Other Gold Award recipients include M&C Saatchi for the ‘Be Clear on Cancer’ campaign and Publicis Life Brands Resolute for its ‘The Boy I Used to Know’ schizophrenia campaign for Takeda.
In terms of individual awards, Nick Robinson and Louisa Garnier of Publicis Life Brands Resolute shared the Rising Star Award.
In total, the IPA Best of Health Awards saw four Gold awards handed out, 19 silver and 62 bronze.
Chairman of judges and joint executive creative director at DLKW Lowe, Dave Henderson, said: “It takes fantastic imagination to keep the creative work fresh and I hope you’ll agree with the entire judging panel that this year’s winning entries have all got that extra something that makes them not just excellent health advertising, but excellent advertising in their own right.”