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Lilly launches ED campaign

Men in the UK are not well-informed about the effects of erectile dysfunction according to data from Eli Lilly & Co in the UK
Men in the UK are not well-informed about the effects of erectile dysfunction (ED) according to data from Eli Lilly & Co in the UK, which has published figures ahead of the launch of a national awareness campaign of TV adverts to inform people about the condition.

A survey of 1,000 UK men over the age of 40 conducted on behalf of Lilly found that just over 10 per cent in their early 40s are aware that ED can be a common problem among their age group. The Lilly UK-sponsored awareness campaign, 40over40, will go live on June 30 and will be supported by a dedicated website.

The survey also showed that only 11.3 per cent of survey respondents aged between 40 and 44 thought that ED will affect them in the next 10 years compared to 32 per cent who believed hair loss would be a more pressing problem. According to Lilly UK, 40 per cent of men in the UK are affected by some form of ED.

Only one-fifth of the men who responded to the poll are aware that ED can be a warning sign that a patient may be suffering from a more severe illness such as heart disease or diabetes. Lilly claims that there is evidence of such a link in 80 per cent of ED cases in men over 70-years-old.

Alan White, professor of men's health at Leeds Metropolitan University, explained that a lot of men don't see ED as being a symptom of anything more serious than a sign of ageing. He said that most health literature is aimed at women and was keen to emphasise that ED is an underlying 'sentinel' alarm of more serious medical problems that may require diagnosis and treatment.

"Men don't know the implications of it and it's the implications that are the important part," he said speaking about the condition.

"If you can identify a man with the problem, then you can assume that he has got another issue that is even more serious."

Graham Philips, superintendent pharmacist at Manor Pharmacy Group in Hertfordshire explained that people in their profession are best placed to identify men who may have ED.

"Men need to be aware that they can visit their local pharmacist and talk to an easily accessible highly-qualified healthcare professional for health advice and support," he said.

"Men can walk into any pharmacy at any time without an appointment and know they will get reliable and personalised advice."

23rd June 2008

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